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facebook.com/opticianonline IN FOCUS Call for closer collaboration Andrew McClean finds out why a greater understanding of primary care services is needed Anew report has made recommendations for primary care in the UK to operate at scale to improve patient outcomes and system efficiency. It urged a move away from a process dominated by contracts to one defined by quality improvement metrics and population health. The report outlined that a system of primary care at scale should be adopted to extend the provision of health and care services within a community setting through an integrated, team-based approach. Zoe Richmond, contributing author and clinical director at the Local Optical Committee Support Unit (Locsu), said: ‘The report highlights that we all have a duty to better understand what each of the four contractor services of primary care do. There is so much to be gained from this enhanced understanding and collaboration. We need to encourage significant behaviour changes if we are to truly optimise primary care. Data sharing and increased digital connectivity has been long overdue for optometry.’ Richmond told Optician there were lots of examples of how this was already done, such as general practice (GP) and pharmacy ensuring the right patients accessed optometry urgent care services. ‘Similarly, within primary eye care, we are well placed to discuss the risk of sight loss linked to smoking and can make people aware of their local smoking cessation services. Also, optometrists can signpost people who have recently fallen to the local falls teams. At the same time, optometrists are well placed to receive referrals from falls teams to deliver visual assessment as part of a comprehensive falls assessment,’ she said. Richmond noted that the vast majority of eye care was already delivered in primary care optometry. ‘While there are eight million appointments each year in the hospital eye service, there are over 20 million appointments in primary care optometry, most of which are funded by the NHS. There are also 2.6 million GP appointments relating to eye concerns each year as well as around 270,000 A&E visits. Despite all of this, the number of people living with sight loss is expected to rise to 2.7 million within the next 10 years,’ she said. Richmond added that as well as making sure all primary healthcare professionals understood what existing local optometric services were available outside of hospital, the optometric profession needed to broaden the scope of care delivered within practice to create more capacity within hospital eye services so those most at risk of sight loss could be treated. LIMITED KNOWLEDGE Authors recommended that primary care contractors and commissioners should seek to develop a culture in which co-production of care was paramount and ensure each sector knew and understood how to best support improved outcomes for patients. In the optometry section of the report, it was highlighted that there were variable levels of understanding of service and the public had very limited knowledge about what optical practices offer. It noted there was significant potential for community-based eye care services to provide diagnostic and preventative treatment that is provided in hospital. All four contractor services contributed to the report, which was called Stronger Together: Collaborative Primary Care at Scale, and published by Public Policy Projects and Healthworks. Other contributors from the optical profession included: Richard Whittington, departing CEO at Locsu; Adam Sampson, chief executive at the Association of Optometrists; Lesley Longstone, chief executive and registrar at the General Optical Council; Paramdeep Bilkhu, optometrist and teaching fellow at Aston University; Charles Barlow, optometrist and director of the Central Optical Fund; and Debbie McGill, head of policy and public affairs at the Association of British Dispensing Opticians. It was written after a series of roundtable discussions as part of a State of the Nation Series into the challenges and opportunities facing the primary care sector. REMODELLED APPROACH Project chair, Professor James Kingsland, explained the report was written by, and for, primary care contractor services in the NHS – dentistry, GP, optometry and pharmacy. He added that it tackled historically siloed approaches to addressing and reforming primary care by highlighting challenges that were unique and shared among the four professions. ‘Our report deliberately avoids simply reframing the well documented challenges facing the NHS. Restating the need for more funding and workforce shortages in a post-Covid environment with increasing demand in an ageing population is no longer helpful. Instead, we have tried to create a new perspective by sometimes “thinking the unthinkable” and describe a system of primary at scale that focuses less on process and transactions to a more qualitative improved, patient-centric model,’ he said. Kingsland outlined that the ‘sometimes uncomfortable but necessary blend of NHS and private funding’ that existed may need to be remodelled. ‘Our view is that this need not be an intractable issue and that more efficient and truly integrated use of contractors’ resources would better support both the NHS and the strengthening of independent contractor provision,’ he said. The Stronger Together report called for a better understanding of what each service does within a local health economy beyond contractual obligations. ‘We present an authoritative opinion that there is much more potential – and appetite – for braver collaboration that would be to the benefit of all parties,’ Kingsland explained. He said the report proposed a rethink of the performance managed approach to expand primary care provision and move towards an outcomes-based commissioned model with metrics that mattered to patients. • 6 OPTICIAN 6 May 2022 opticianonline.net
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Twitter @opticianonline The complete experience Changes to refraction and the paradox of pandemic era eyewear retailing were among the pick of the presentations at 100% Optical In many ways, the talk given by Easee CEO Yves Prevoo, titled ‘Online at-home assessment of visual function and refractive error – benefits and pitfalls,’ was more than just a CPD lecture. For most of the delegates, it would have been the first-time hearing from a representative involved in the thorny subject of online refraction. Prevoo looked to attract the attention of the attendees from the very outset with assessment of exactly how much of eye care relies on online digital technology. ‘In 2030, all eye care starts online,’ he said. ‘But even now, the first part of the eye care journey begins with a Google search.’ An ageing population would also provide opportunities for digital technology in the future, he said, with accessibility to care becoming harder for patients as the eye healthcare sector struggles under the weight of demand. The Easee system was not just about online prescription renewals, stressed Prevoo. The system can also extend to triage and condition management, he said. In partnership with the University of Maastricht, Easee was trialled in a study monitoring post-cataract patients and users were said to have been highly engaged with the process and the Easee platform, which was said to have provided acceptable results within variation of 0.15 logMAR. For triage purposes, Prevoo predicted the system could be used by practices in order to get an initial assessment of an issue that could inform the best course of treatment. The pitfalls of such a platform were considered by Prevoo. These included a lack of supporting clinical evidence at present and an acknowledgment that user error could be a major factor in their use. Nick Rumney Yves Prevoo CHANGE IS COMING Optometrist Nick Rumney asked if refraction was about to become a pre-screening test during his presentation, which was sponsored by Topcon, at the Optical Suppliers Association’s (OSA) stage. The chair at Hereford-based BBR Optometry suggested change could be on the horizon in the UK as the General Optical Council reviewed the Opticians Act. ‘Could we make use of this? Could we improve our efficiency and social distancing? Could we progress the scope of practice for others in the team?’ Rumney asked. When discussing how auto-refraction could help postpandemic, Rumney said he was an ‘old school optometrist’ who liked to use his retinoscope and noted that prescribing via auto-refraction was not happening in the UK because of its limitations and need for subjective interpretation from an optometrist. ‘If you are a patient, you want to feel like you’ve been asked a few questions. If you’ve not been asked if it’s better one or two, you’ve not had a proper test,’ Rumney said. However, Rumney explained that the use of guided binocular refraction technology, such as Topcon’s Chronos device, could save time in practice and lead to more patients seen in a day. ‘You need to look at return on investment based on how much time saving you might create. In a multi-layered optometry practice with six or seven testing rooms, one of these could negate the need for an optometrist. The potential for reducing the examination time by five or 10 minutes could mean the difference between having to employ another optometrist or not,’ he concluded. 360 COMMUNICATION In the Catwalk talk, ‘Future of eyewear retailing: How to be the difference,’ industry experts Jason Kirk, CEO at Kirk and Kirk; Lorna Robinson, head of buying at Hakim Group; and Euromonitor consultant Natasha Cazin discussed how the pandemic has caused a social paradox. Covid-19 divided customers into those who were eager to return to opticians in-store and those who were reluctant. Practices need to adapt to accommodate by providing an omni-channel experience that educates and supports their options, the panel said. Kirk highlighted that the pandemic created more informed buyers, meaning the purchase process is more complex and starts earlier: ‘Opticians need to think about a real 360 communication as it’s got to be a complete experience from before they come in, when they’re making the choice of where to go, to long after they’ve made their purchase.’ Enhancing and continuing this rounded experience is vital, with investments in the online and social media experience, especially tools such as augmented reality virtual try-on technology, Kirk said. The omni-channel trend has been reflected in sales as brick-andmortar stores remain dominant holding 88% of sales, but e-commerce sales have grown from 9% in pre-pandemic 2019 to 12.8%, said Cazin. Robinson commented that strong merchandising added value: ‘Drawing people into practices and onto the high street really relies on the stores being more experiential.’ She said it was important to curate a moderate range, so to avoid overwhelming customers with choice, and have a prime selling space that complements the materials, textures, colours and shapes of frames on display. • opticianonline.net 6 May 2022 OPTICIAN 7

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IN FOCUS

Call for closer collaboration

Andrew McClean finds out why a greater understanding of primary care services is needed

Anew report has made recommendations for primary care in the UK to operate at scale to improve patient outcomes and system efficiency.

It urged a move away from a process dominated by contracts to one defined by quality improvement metrics and population health.

The report outlined that a system of primary care at scale should be adopted to extend the provision of health and care services within a community setting through an integrated, team-based approach.

Zoe Richmond, contributing author and clinical director at the Local Optical Committee Support Unit (Locsu), said: ‘The report highlights that we all have a duty to better understand what each of the four contractor services of primary care do. There is so much to be gained from this enhanced understanding and collaboration. We need to encourage significant behaviour changes if we are to truly optimise primary care. Data sharing and increased digital connectivity has been long overdue for optometry.’

Richmond told Optician there were lots of examples of how this was already done, such as general practice (GP) and pharmacy ensuring the right patients accessed optometry urgent care services.

‘Similarly, within primary eye care, we are well placed to discuss the risk of sight loss linked to smoking and can make people aware of their local smoking cessation services. Also, optometrists can signpost people who have recently fallen to the local falls teams. At the same time, optometrists are well placed to receive referrals from falls teams to deliver visual assessment as part of a comprehensive falls assessment,’ she said.

Richmond noted that the vast majority of eye care was already delivered in primary care optometry. ‘While there are eight million appointments each year in the hospital eye service, there are over 20 million appointments in primary care optometry, most of which are funded by the NHS. There are also 2.6 million GP appointments relating to eye concerns each year as well as around 270,000 A&E visits. Despite all of this, the number of people living with sight loss is expected to rise to 2.7 million within the next 10 years,’ she said.

Richmond added that as well as making sure all primary healthcare professionals understood what existing local optometric services were available outside of hospital, the optometric profession needed to broaden the scope of care delivered within practice to create more capacity within hospital eye services so those most at risk of sight loss could be treated.

LIMITED KNOWLEDGE Authors recommended that primary care contractors and commissioners should seek to develop a culture in which co-production of care was paramount and ensure each sector knew and understood how to best support improved outcomes for patients.

In the optometry section of the report, it was highlighted that there were variable levels of understanding of service and the public had very limited knowledge about what optical practices offer. It noted there was significant potential for community-based eye care services to provide diagnostic and preventative treatment that is provided in hospital.

All four contractor services contributed to the report, which was called Stronger Together: Collaborative Primary Care at Scale, and published by Public Policy Projects and Healthworks. Other contributors from the optical profession included: Richard Whittington, departing CEO at Locsu; Adam Sampson, chief executive at the Association of Optometrists; Lesley Longstone, chief executive and registrar at the General Optical Council; Paramdeep Bilkhu, optometrist and teaching fellow at Aston University; Charles Barlow, optometrist and director of the Central Optical Fund; and Debbie McGill, head of policy and public affairs at the Association of British Dispensing Opticians.

It was written after a series of roundtable discussions as part of a State of the Nation Series into the challenges and opportunities facing the primary care sector.

REMODELLED APPROACH Project chair, Professor James Kingsland, explained the report was written by, and for, primary care contractor services in the

NHS – dentistry, GP, optometry and pharmacy. He added that it tackled historically siloed approaches to addressing and reforming primary care by highlighting challenges that were unique and shared among the four professions.

‘Our report deliberately avoids simply reframing the well documented challenges facing the NHS. Restating the need for more funding and workforce shortages in a post-Covid environment with increasing demand in an ageing population is no longer helpful. Instead, we have tried to create a new perspective by sometimes “thinking the unthinkable” and describe a system of primary at scale that focuses less on process and transactions to a more qualitative improved, patient-centric model,’ he said.

Kingsland outlined that the ‘sometimes uncomfortable but necessary blend of NHS and private funding’ that existed may need to be remodelled. ‘Our view is that this need not be an intractable issue and that more efficient and truly integrated use of contractors’ resources would better support both the NHS and the strengthening of independent contractor provision,’ he said.

The Stronger Together report called for a better understanding of what each service does within a local health economy beyond contractual obligations. ‘We present an authoritative opinion that there is much more potential – and appetite – for braver collaboration that would be to the benefit of all parties,’ Kingsland explained.

He said the report proposed a rethink of the performance managed approach to expand primary care provision and move towards an outcomes-based commissioned model with metrics that mattered to patients. •

6 OPTICIAN 6 May 2022

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