Change no longer on hold
When I took over as editor from Chris Bennett in September 2019, I had plenty of ideas of how I wanted Optician to evolve under my stewardship. Not wanting to rock the boat straight away, I parked most of the ideas and thought I’d come back to them in the first part of 2020. We all know what happened next.
For Optician as a magazine and a business, it outperformed expectations and while others were losing their heads, we kept ours firmly on our shoulders. However, it did mean that trying new things was put firmly on the back burner.
I say this with caution, but with the Covid-19 pandemic just beginning to move into the rear-view mirror, the time is right to begin work on getting the next evolution of Optician out in the wild. And we’d like to hear from you. We think Optician is very good at what it does, but we’re also not arrogant enough to think it can rest on its laurels or covers content in the correct way all the time. So, I would like to hear your opinions on what Optician should be doing more of, and what it should be doing less of. Does it speak to the whole practice team or is it one for optometrists and dispensing opticians to keep locked in their drawers. I would love to hear your opinions, whether they’re good, bad or outlandish, I will respond to each one personally. Think of it like an association consultation but hopefully with a tangible result.
As we approach what could be the most transformative era that the world of optics has seen, Optician will remain at the forefront of what has been happening, just like it has done for over 130 years. But it needs its readers’ views to shape and influence our thinking, so please email me at opticianeditor@markallen group.com.
10 Green updates
13 Workplace romance
NEWS 4 7 Days News from the past week 7 In Focus Refraction responsibilities debate
OPINION 8 Mentoris
Turn off the automatic
PRACTICE 10 Sustainability news
Updates from inside the industry 12 Showcase
The latest fashion and frames
MANAGEMENT 13 Managing workplace romance Legal view on relationships 14 No place for a bully Handling bullying in the workplace
16 How to approach appraisals Pitfalls and challenges 17 Shielding his patients Covid Hero Optician Award 18 Back to basics Mondoticca’s CEO Tony Pessok
CLINICAL 20 Clinical comment
Visions of you 22 Alzheimer’s interactive
Feedback on the recent exercise 24 Sudden onset esotropia
Cases of onset convergent strabismus 28 Spreading the love
Relaunch of Love Your Lenses campaign
CLASSIFIED 30 Recruitment 32 Services
Editorial enquiries 020 7501 6660 firstname.lastname@example.org Display advertisements 020 7501 6668 Classified advertisements 020 7501 6686 email@example.com Subscriber enquiries 01722 716997 firstname.lastname@example.org opticianonline.net
Optician is the weekly, paid-for information source for optometrists, dispensing opticians and the optical industry. For 130 years Optician has been the independent voice for eye care professionals, students and business owners offering breaking news, analysis and education. In print and online, Optician provides an array of clinical, business and technology articles, comprehensive CPD coverage along with the very latest in contact lenses, frame fashion trends and spectacle lens technology. Optician offers advice on careers and carries hundreds of job opportunities every week. Optician provides its readers with essential business help and offers a forum for eye care professionals and others in the market.
24 June 2022 OPTICIAN 3