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Editor Jo Gallacher 020 7501 6341 Deputy editor Beau Jackson 020 7501 6773

Reporter Millicent Machell

020 7501 6764 Content and marketing executive Dominic Bernard

020 7501 6730 Production editor Nick Mansley

Publisher Darryl Danielli Commercial director

Edith Barrett 020 7501 6716 Sales director Angela Koduah 020 7501 6685

Art director Heather Curtis Studio manager Carolyn Allen Production assistant

Larry Oakes Production manager

Kyri Apostolou Circulation manager

Chris Jones Production director Richard Hamshere

Chief operating officer Jon Benson September/October contributors Dan Cave and Cath Everett Email first.surname@

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September/October 2023 Contents

28 Vue’s CPO explains how the cinema group not only survived but thrived after the pandemic took its toll on the industry

36 We assess the latest AI-augmented L&D tech on the market

30 You’ve got to have faith?

Balancing individual religious needs with business goals

42 Wellbeing in a warzone –

how one Ukrainian business ensured it put its people first

Contents September/ October 2023

News and analysis 4 Leader article

Tricked by tech: the risks posed by hyper-real AI-generated content 6 HR news briefing

In-office mandates failing, managing up trend goes viral, HR losing sleep, auto enrolment extended and more 11 Hot topic

Why has the growth of the UK’s productivity slowed and what can be done to reverse the trend? 12 News analysis

Why so many of the UK’s organisations are mandating a three-day return to the of fice

Comment 14 In the HR hot seat

Talent management in an evolving environment 17 Academic view

Use the power of microaffirmations to boost inclusion 19 Legal ease

Legal privilege is a key issue in investigations 20 Have your say

Career conversations, in-office policies, racial equity and more

Strategic HR 22 Cover story

The adoption of AI represents a seismic shift in the HR landscape, but the risks are significant

28 Profile interview

Vue’s Vassili on the firm’s post-pandemic growth 30 The sacred and profane

Balancing the needs and expectations of religious and irreligious employees

Operational efficiency 32 Different slant

Disability and inclusion: why HR needs to reset its thinking and practices 36 Tech roundup

With a new generation of L&D products exploiting AI, we assess the options 40 Case study

How care provider MMCG used flexible working to boost recruitment and retention 42 International case study

Battlefield HR – people managment on Ukraine’s front line

Personal development 44 People moves

Who's gone where 46 Resources

Business books and HR’s D&I clinic 47 Future leader

What the HRD of tomorrow thinks 48 Lessons from the C-suite

Graham Bell, CEO, B&Q 50 How I got here

Nebel Crowhurst, CPO, Reward Gateway

Human Resources (HR) is published monthly by MA Business Ltd. Editorial, production, advertising and events:

St Jude’s Church, Dulwich Road,

London SE24 0PB. The content of this publication is protected by copyright. Full details are available from the publisher. © MA Business Ltd, 2023. All rights reserved. No part of HR may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying,

recording, or otherwise without prior written permission of the editor.

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ISSN 0964-8380. Printed by Pensord Press Ltd, Dowlais, CF48 3TD

September/October 2023 HR 3

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