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If something was AI-generated, do you think you’d be able to tell? There may well be some kind of un-human element of it, an awkward robotic or overly formal tone.

But you’d be surprised at how o en a machine-generated project can run rings around its audience. In April, a winner in the creative open category of the Sony World Photography Award refused his prize, revealing his triumphant entry was created using AI. The judges were gobsmacked. Photography is their area of expertise, so how could they not have spotted the image wasn’t really a photograph at all? When people talk about being tricked by AI-generated images or information, there seems to be the belief that it could never happen to them.

But as the tech evolves, so too does its ability to appear human. It’s no surprise then than employees are worried about what this could mean for their jobs. In fact, almost 60% of people in a survey by union Prospect would like to see the UK government regulate the use of generative AI technologies such as ChatGPT in the workplace to help safeguard jobs.

Analysis by Goldman Sachs predicts AI could replace 300 million jobs – up to a quarter of the global workforce. Though it’s worth noting that many of these would be replaced with jobs that could work alongside the technology. Whether its job replacement or job adjustment, AI is set to be a game-changer for HR. In our cover story, we look at just a few of the many questions HR may have around AI and the new world of work. The tech is smart, but that doesn’t mean HR isn’t smarter. However, take another look at our magazine cover, usually designed by an illustrator. Now, what if I told you it was AI-generated? Do you still think you couldn’t be tricked by the tech?

Jo Gallacher E d i t o r, HR magazine

The tech is smart, but that doesn’t mean HR isn’t smarter

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4 HR September/October 2023

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