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Meet us on stand H8 CIPD ACE 8th - 9th November 2023 Manchester Central HCM software for your organisation: Local, National or Global 01276 456902 sales@frontiersoftware.com www.frontiersoftware.com OFFICES IN AUSTRALIA, INDIA, MALAYSIA, NEW ZEALAND, PHILIPPINES, SINGAPORE AND UNITED KINGDOM
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About us Editor Jo Gallacher 020 7501 6341 Deputy editor Beau Jackson 020 7501 6773 Reporter Millicent Machell 020 7501 6764 Content and marketing executive Dominic Bernard 020 7501 6730 Production editor Nick Mansley Publisher Darryl Danielli Commercial director Edith Barrett 020 7501 6716 Sales director Angela Koduah 020 7501 6685 Art director Heather Curtis Studio manager Carolyn Allen Production assistant Larry Oakes Production manager Kyri Apostolou Circulation manager Chris Jones Production director Richard Hamshere Chief operating officer Jon Benson September/October contributors Dan Cave and Cath Everett Email first.surname@ markallengroup.com Please read our privacy policy, by visiting http://privacypolicy.markallengroup. com. This will explain how we process, use & safeguard your data The paper used within this publication has been sourced from Chain-of-Custody certified manufacturers, operating within international environmental standards, to ensure sustainable sourcing of the raw materials, sustainable production and to minimise our carbon footprint. hrmagazine.co.uk September/October 2023 Contents 28 Vue’s CPO explains how the cinema group not only survived but thrived after the pandemic took its toll on the industry 36 We assess the latest AI-augmented L&D tech on the market 30 You’ve got to have faith? Balancing individual religious needs with business goals 42 Wellbeing in a warzone – how one Ukrainian business ensured it put its people first Contents September/ October 2023 News and analysis 4 Leader article Tricked by tech: the risks posed by hyper-real AI-generated content 6 HR news briefing In-office mandates failing, managing up trend goes viral, HR losing sleep, auto enrolment extended and more 11 Hot topic Why has the growth of the UK’s productivity slowed and what can be done to reverse the trend? 12 News analysis Why so many of the UK’s organisations are mandating a three-day return to the of fice Comment 14 In the HR hot seat Talent management in an evolving environment 17 Academic view Use the power of microaffirmations to boost inclusion 19 Legal ease Legal privilege is a key issue in investigations 20 Have your say Career conversations, in-office policies, racial equity and more Strategic HR 22 Cover story The adoption of AI represents a seismic shift in the HR landscape, but the risks are significant 28 Profile interview Vue’s Vassili on the firm’s post-pandemic growth 30 The sacred and profane Balancing the needs and expectations of religious and irreligious employees Operational efficiency 32 Different slant Disability and inclusion: why HR needs to reset its thinking and practices 36 Tech roundup With a new generation of L&D products exploiting AI, we assess the options 40 Case study How care provider MMCG used flexible working to boost recruitment and retention 42 International case study Battlefield HR – people managment on Ukraine’s front line Personal development 44 People moves Who's gone where 46 Resources Business books and HR’s D&I clinic 47 Future leader What the HRD of tomorrow thinks 48 Lessons from the C-suite Graham Bell, CEO, B&Q 50 How I got here Nebel Crowhurst, CPO, Reward Gateway Human Resources (HR) is published monthly by MA Business Ltd. Editorial, production, advertising and events: St Jude’s Church, Dulwich Road, London SE24 0PB. The content of this publication is protected by copyright. Full details are available from the publisher. © MA Business Ltd, 2023. All rights reserved. No part of HR may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying, recording, or otherwise without prior written permission of the editor. To request your own free copy of HR, go to http://registrations.markallengroup.com Circulation dept phone: +44 (0)1322 221144 Circulation by email: circulation@findlay.co.uk UK PERSONAL SUBSCRIPTION RATES Quarterly Direct Debit £24 Annual Direct Debit £96 Annual Credit Card £101 2 yr Annual Credit Card £172 Subscribe online: www.magsubscriptions.com Back issues £10 ISSN 0964-8380. Printed by Pensord Press Ltd, Dowlais, CF48 3TD www.markallengroup.com September/October 2023 HR 3

Meet us on stand H8 CIPD ACE 8th - 9th November 2023 Manchester Central

HCM software for your organisation: Local, National or Global

01276 456902 sales@frontiersoftware.com www.frontiersoftware.com

OFFICES IN AUSTRALIA, INDIA, MALAYSIA, NEW ZEALAND, PHILIPPINES, SINGAPORE AND UNITED KINGDOM

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