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GBB 2024 CONTRIBUTORS Diana erde Nieto Favourite British brand? Garrard, one of the oldest jewellery house in the world, founded in 1735 by George Wickes, has earned a fond place in my heart. What are you most looking forward to this year? We are poised at the beginning of an exciting era of reimagining. With a limited timeframe of six years, it is crucial that we take decisive action to curb the negative environmental impact of businesses. I am confident that this period will be marked by a surge in innovative solutions, as companies seek to reimagine their business models, supply chains, products, materials, and more. Josh Glancy Favourite British brand? Oban whisky. Partly because it goes down so smoothly and one can find it all over the world. And partly because it conjures happy memories of being stuck in Oban waiting for endlessly postponed ferries to the Hebrides. How do you see AI changing your life? I think AI will ultimately not replace me and will upend our lives in ways quite dif ferent to many of those that have been predicted. I am okay with all of this, as long as people immediately stop making ChatGPT gags in speeches. Irenosen Okojie Favourite British brand? I'm really impressed by what legendary Black British make-up artist Pat Mcgrath DBE has achieved with her brand Pat McGrath Labs. It's slick, decadent and has a global feel, and it always seems like a treat to get products from her line. It's amazing as well as inspiring to see a Black British woman achieve that level of success. What are you most looking forward to this year? My novel Curandera coming out in June. It's about shamanism and unruly appetites. Partly historical. It's a meditation on complex female desire and friendship. CameronJames ilson Favourite British brand? Dyson – it's no easy feat to combine tech and luxury, while also remaining dedicated to innovation. Who could've anticipated it becoming one of the most coveted beauty tool brands? Who knows what its next move will be. What are you most looking forward to this year? This will be a year full of technological surprise and wonder. It's possible we may see the rise of true artificial intelligence, which could bring advancements even the best minds couldn't predict... or the end of the world. Who knows! But it's exciting. Dominique Palmer Favourite British brand? It is dif ficult to pick just one, but Stella McCartney, Mother of Pearl and Damson Madder are among my favourites for style and sustainable pieces. How do you see AI changing your life? While it can be useful in monitoring forests and for other sustainability initiatives, I am concerned by the potential it has to harm artists, actors, writers and creators in particular. We must be careful of this because the best craf t, art, and design comes from us, not from biased algorithms. So I am strongly against its use to replace human creativity. Sebastian Conran How do you see AI changing your life? I find that social media is beginning to have a corrosive ef fect on society and personally no longer participate in it; that said I can see that it has its uses, but we all seem to becoming Slaves to the (Algo) Rhythm (apologies to Grace Jones). What would you like to see Great Britain do in 2024? Reduce our addiction to consumerism, waste, energy consumption and political bickering. Espouse traditional ‘British Values’ such as tolerance and fairness and let’s forget our petty resentments. GREAT BRITISH BRANDS TO YOUR INBOX Celebrating our homegrown talent each month with carefully curated guides to the best of British, sign up to the monthly Great British Brands newsletter now. 6 | COUNTRYANDTOWNHOUSE.COM/GBB countryandtownhouse.com/newsletter
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british family perfumers since 1730 Steeped in history and now in its 9th generation, discover the skill and artistry that goes into the creation of a Floris fragrance. Made in Britain, using the finest essential oils and essences from around the world. florislondon.com 89 Jermyn Street, London, SW1Y 6JH

GBB 2024

CONTRIBUTORS

Diana erde Nieto Favourite British brand? Garrard, one of the oldest jewellery house in the world, founded in 1735 by George Wickes, has earned a fond place in my heart. What are you most looking forward to this year? We are poised at the beginning of an exciting era of reimagining. With a limited timeframe of six years, it is crucial that we take decisive action to curb the negative environmental impact of businesses. I am confident that this period will be marked by a surge in innovative solutions, as companies seek to reimagine their business models, supply chains, products, materials, and more.

Josh Glancy Favourite British brand? Oban whisky. Partly because it goes down so smoothly and one can find it all over the world. And partly because it conjures happy memories of being stuck in Oban waiting for endlessly postponed ferries to the Hebrides. How do you see AI changing your life? I think AI will ultimately not replace me and will upend our lives in ways quite dif ferent to many of those that have been predicted. I am okay with all of this, as long as people immediately stop making ChatGPT gags in speeches.

Irenosen Okojie Favourite British brand? I'm really impressed by what legendary Black British make-up artist Pat Mcgrath DBE

has achieved with her brand Pat McGrath Labs. It's slick, decadent and has a global feel, and it always seems like a treat to get products from her line. It's amazing as well as inspiring to see a Black British woman achieve that level of success. What are you most looking forward to this year? My novel Curandera coming out in June. It's about shamanism and unruly appetites. Partly historical. It's a meditation on complex female desire and friendship.

CameronJames ilson Favourite British brand? Dyson – it's no easy feat to combine tech and luxury, while also remaining dedicated to innovation. Who could've anticipated it becoming one of the most coveted beauty tool brands? Who knows what its next move will be. What are you most looking forward to this year? This will be a year full of technological surprise and wonder. It's possible we may see the rise of true artificial intelligence, which could bring advancements even the best minds couldn't predict... or the end of the world. Who knows! But it's exciting.

Dominique Palmer Favourite British brand? It is dif ficult to pick just one, but Stella McCartney, Mother of Pearl and Damson Madder are among my favourites for style and sustainable pieces. How do you see AI changing your life? While it can be useful in monitoring forests and for other sustainability initiatives, I am concerned by the potential it has to harm artists, actors, writers and creators in particular. We must be careful of this because the best craf t, art, and design comes from us, not from biased algorithms. So I am strongly against its use to replace human creativity.

Sebastian Conran How do you see AI changing your life? I find that social media is beginning to have a corrosive ef fect on society and personally no longer participate in it; that said I can see that it has its uses, but we all seem to becoming Slaves to the (Algo) Rhythm (apologies to Grace Jones). What would you like to see Great Britain do in 2024? Reduce our addiction to consumerism, waste, energy consumption and political bickering. Espouse traditional ‘British Values’ such as tolerance and fairness and let’s forget our petty resentments.

GREAT BRITISH BRANDS TO YOUR INBOX Celebrating our homegrown talent each month with carefully curated guides to the best of British, sign up to the monthly Great British Brands newsletter now.

6 | COUNTRYANDTOWNHOUSE.COM/GBB

countryandtownhouse.com/newsletter

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