GBB 2024
CONTRIBUTORS
Kamin Mohammadi What would you like Great Britain to do in 2024? I would like to see it change this horrif ying rhetoric on immigration and go back to being the country of kindness, tolerance and wit, the country that gave us shelter and safety and opportunity. What are you most looking forward to this year? I think 2024 will be a year of radical kindness, connection and humanity. How do you see AI changing your l i f e? I believe AI will serve to heighten our humanity, which tech, however sophisticated, cannot replicate. We could use more empathy for the human condition.
James Bidwell How do you see AI changing your life? At the moment Copilot is like having another pair of hands to increase my productivity at work and also at home. Going forward, I can see huge advantages but also a more dystopian world with AI in the wrong hands. It will certainly be massively transformational as to how we live. What would you like to see Great Britain do in 2024? We're still suf fering from the Brexit fallout. I would like us to regain our confidence and take the lead on the energy transition, climate change and AI. We need strong and consistent leadership.
Lucinda Chambers Favourite British brand? I have a sof t spot for my local butcher, HG Walter. The sausages are second to none,
it has been in Barons Court ever since I can remember, and the service is brilliant. How do you see AI changing your life? Like all advances in technology it ’s a very exciting time and like almost every thing, it depends how you use it! What would you like to see Great Britain do in 2024? I’d like to see the country move forward positively across all areas and feel that a new year is a great opportunity for this.
Giles Hutchins Favourite British brand? Vivobarefoot. Not only is its purpose and strategy about taking people on meaningful health and wellbeing journeys connecting them to nature, but the brand also tries hard to live and breathe this purpose. What would you like Great Britain to do in 2024? Become aware of its emerging identity, purpose and unique contribution as a nation of diverse peoples working together for a better future. To celebrate multi-generational, multicultural entrepreneurialism that provides examples of regenerative business-as-a-force-for-good.
Fiona Duncan Favourite British brand? Marmite, because I can’t live without it, it ’s been going since 1902 and it ’s spawned a very useful way of describing a strong like or dislike. How do you see AI changing your life? For better if we ef fectively regulate it and stay in charge of it; for worse if we do not. What would you like to see Great Britain do in 2024? Get a grip. What are you most looking forward to this year? Springtime – I can’t wait – and all the new hotels to discover in the beautiful British countryside.
ndrew McMullan How do you see AI changing your life? Its integration into environmental analysis and sustainable building design will be transformative. AI's ability to analyse complex environmental data will significantly enhance project design and execution – pointing towards a future where AI aids us in creating more sustainable and ef ficient buildings. What would you like to see Great Britain do in 2024? Advancing the goals of the UK Plastics Pact by 2024 is ambitious yet necessary – achieving 100 percent reusability, recyclability, or compostability of all plastic packaging would be a significant step.
What to do with Great British Brands when you’ve finished reading it
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Ideally, we’d love you to pass it on to a friend or a community place which might enjoy it (doctor or dentist surgery, community centre etc), but you can also rest assured that your issue can be recycled. 2
The magazine (including cover) can be disposed of in your paper waste recycling bin. 3
The outer plastic wrapping is made entirely from 100 per cent compostable material sourced from potato starch. It can be disposed of in a compost heap, your garden waste bin or your food waste bin (why not use it as a liner?). Please do not put it in your recycling.
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