I S SUE 75 Insight: News 27
Eco cred Sustainability is key to any business expecting to survive in today’s environmental and business climates. Here are four leading rug brands ahead of the curve
Bolon At its inception in 1949, Bolon’s aim was to produce woven rugs from waste material. Today, all of its products use 68% waste material containing bio-sourced PVC, recycled PVC and recycled chalk. Its factory in Ulricehamn, Sweden, has a closed cooling system with no additives and no water consumption; energy generated by solar panels on the roof covers 25% of its annual electricity demand. www.bolon.com
Floor Story The B of B Corp stands for Benefit for all, symbolising businesses working for everyone including stakeholders, workers communities, customers and the planet. Following its inaugural Impact Report 22/23, Floor Story was awarded B Corp status in February 2024. Company owner Simon Goff says ‘we wanted to be part of a wider collective that shared similar values’. www.floorstory.co.uk
Wendy Morrison Design This British company received B Corp certification in April. Having started the application in 2021, it describes the journey as ‘long and arduous’, saying: ‘The rigorous process underscores our commitment to working towards a fairer, more transparent, society... evidence of our dedication to sustainability and ethical practices.’ wendymorrisondesign.com
Creative Matters The Canadian company’s 2023 Sustainability Report champions the regenerative nature of wool as well as its ‘sheer beauty and depth of colour, softness underfoot, sound absorption, hypoallergenic, flame resistant, water repellent, stain resistant’ qualities. It also reports on water stewardship at its Thai mill and its carbon footprint reduction. creativemattersinc.com
