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UnderstoreyThe Jaipur-based brand draws from modern art and traditional textile patterns in a newly launched selection of rugs
01 Velocity, Understorey 02 Flux, Understorey 03 Synchrony, Understorey
Creating art for the floor is a common aim amongst rug brands, and one that has been successfully executed by Understorey with its new Kinetic Chroma collection. Comprised of eight designs, the rugs in the series capture the ‘fluid, expressive movement of abstract art’, providing a centrepiece of kaleidescopic colours that a room can be built around. Wool and silk are expertly hand-knotted in a way that imitates dramatic brushstrokes, which, when combined with patterns from traditional weavings, creates timeless pieces that represent the fusion of modern and historical influences. It is the combination of these factors that has enabled the brand to ‘transform art into a functional masterpiece for the fl o o r ’. EW www.understorey.in
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