92 SUMMER
MADE IN AFGHANISTAN
01 Photo of Afghanistan courtesy of Ishkar. Photo by Glen Wilde
01
What is an Afghan rug? Looking historically, that is a complicated question, as the rugs and embroidered textiles made in the area were generally attributed to the nomadic tribes that made them: Baluch, Turkmen, Kazakh and Uzbek weavers. This is a country where tribal names trumped national identification. You might be looking at an Afghan rug and not know. In the 19th century, Turkmen tribes settled in villages, and the rugs being produced locally were influenced by their red, gül-heavy designs.
In the 20th century, Afghanistan’s output focused on traditional design for the local market and for export; but as rug tastes in the West changed at the end of the century, Afghan rugs began to fall out of favour. Caused by ongoing war and upheaval, the population’s lack of direct contact with the rest of the world caused a disconnect between the aims of the makers and the needs of a global market. In addition Afghan rugs were often—and still are—finished and shipped through Pakistan, missing out on a ‘Made in Afghanistan’ label. With the rug industry being an important financial sector within the country, this was an area that clearly needed updating amid ongoing unrest.
Despite the situation the country has faced for decades, things have changed, which is what this section goes some way towards demonstrating. Some of the world’s most stylish, respected brands are making beautiful rugs in the country. ABC Italia (sister company to Amini) was founded in 1962 in Herat, moving to Frankfurt in 1979 owing to the Soviet-Afghan War, which also saw the relocation of the Ahmadi family to America. Today the two brands represent the height of sophisticated rug production in the US and Europe. This is without even mentioning names such as Oritop, Andkhuy and many others who have brought high-quality Afghan rugs to an appreciative market for many years.
When I first joined Hali Publications Ltd twenty years ago, what Afghan rugs meant to me was the unpacking of the bales on the Ariana stand at Domotex Hanover in January. It was an annual event that everyone looked forward to with bated breath. What unexpected treasures would emerge, and who’d manage to bag the best?
In this section it is impossible not to mention the work of NGO Turquoise Mountain, who began rug production in Aghanistan in 2017. I introduce the organisation’s head rug designer, Maryam Omar, and look at one of its most exclusive projects for The King’s Lodge at the Connaught Hotel in London. In addition, our report on USAID’s ACEBA project expresses the ambitious aims and success stories of the fiveyear undertaking.
I do not want the overriding message of the articles to read that the country is only able to create rugs with outside assistance, but rather that there are many outsiders who believe the industry is one that is worth investing in. These articles o er a snapshot of why Afghan rugs are important in the market today. I felt the need to be wary about portraying the country with too bleak or too rosy an outlook. There was a fine line to be trod through the narratives while trying to express what the country’s rug industry is able to produce today.