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THE LEADERSHIP ISSUE Autumn 2024 8 — Watch this space US-based experiential company verb talks us through their fun and experimental work for the likes of Airbnb and Amazon Prime 18 — How CeraVe charmed Gen Z We examine how the skincare brand’s Super Bowl ad starring Michael Cera reinvigorated it 26 — Blended Families We talk to Mother about how the advertising network’s history of backing creative startups benefits all involved 32 — Salomon on staying true to its roots The sportswear brand is eyeing global expansion by looking to its heritage and its legion of loyal fans 42 — How to scale your design business Growth can be challenging. Daisy Crowder of recruitment agency Cra™t offers advice 46 — Designing Dreamworlds Megan Williams talks to set, costume and production designer Shona Heath about her process 56 — How to impact a billion people Leo Burnett India’s CCOs explain the ambitious plans that lie behind their work for brands 62 — How Loop got people to care about ear protection Rebecca Fulleylove profiles the brand that is shaking up the world of earplugs 70 — Predictably Unpredictable New York-based Bráulio Amado talks about his unconventional approach to design 78 — What do young creatives want from their leaders? We get a perspective on leadership from talent at the start of their careers 86 — How Guinness embraced social Mark Sinclair examines how the heritage brand is winning a whole new set of fans 94 — Shi ting Perspectives Eliza Williams talks to digital studio and talent agency Braw Haus about what’s next in Web3 102 — Feeling First Rick Brim, global CCO at adam&eveDDB, discusses how expansion is helping to define the ad agency’s brand 110 — Cultivating community with Ganni The fashion label’s chief brand o¤icer shares its approach to collaborations 120 — With Apologies Ad correspondent Ben Kay delves into the recent spate of apologies from brands and why they keep on happening ← On the cover Image from Poor Things, featuring work by Shona Heath (p46). Photo courtesy of Searchlight Pictures Opposite, clockwise from top le t: ↗ Up house for Airbnb by verb (p8); Whisper’s Missing Chapter campaign by Leo Burnett India (p56); Can’t Talk Right Now artwork by Ubasm x Adri Besada (p94); Zine for Rancho West Organic Beer by James Junk, 2024 (p78) 44
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08 78 reserved ll rights Ictures, a light P Search : © Cover image 56 94 55

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THE LEADERSHIP ISSUE

Autumn 2024

8 — Watch this space US-based experiential company verb talks us through their fun and experimental work for the likes of Airbnb and Amazon Prime

18 — How CeraVe charmed Gen Z We examine how the skincare brand’s Super Bowl ad starring Michael Cera reinvigorated it

26 — Blended Families We talk to Mother about how the advertising network’s history of backing creative startups benefits all involved

32 — Salomon on staying true to its roots The sportswear brand is eyeing global expansion by looking to its heritage and its legion of loyal fans

42 — How to scale your design business Growth can be challenging. Daisy Crowder of recruitment agency Cra™t offers advice

46 — Designing Dreamworlds Megan Williams talks to set, costume and production designer Shona Heath about her process

56 — How to impact a billion people Leo Burnett India’s CCOs explain the ambitious plans that lie behind their work for brands

62 — How Loop got people to care about ear protection Rebecca Fulleylove profiles the brand that is shaking up the world of earplugs

70 — Predictably Unpredictable New York-based Bráulio Amado talks about his unconventional approach to design

78 — What do young creatives want from their leaders? We get a perspective on leadership from talent at the start of their careers

86 — How Guinness embraced social Mark Sinclair examines how the heritage brand is winning a whole new set of fans

94 — Shi ting Perspectives Eliza Williams talks to digital studio and talent agency Braw Haus about what’s next in Web3

102 — Feeling First Rick Brim, global CCO at adam&eveDDB, discusses how expansion is helping to define the ad agency’s brand

110 — Cultivating community with Ganni The fashion label’s chief brand o¤icer shares its approach to collaborations

120 — With Apologies Ad correspondent Ben Kay delves into the recent spate of apologies from brands and why they keep on happening

← On the cover Image from Poor Things, featuring work by Shona Heath (p46). Photo courtesy of Searchlight Pictures

Opposite, clockwise from top le t:

↗

Up house for Airbnb by verb (p8); Whisper’s Missing Chapter campaign by Leo Burnett India (p56); Can’t Talk Right

Now artwork by Ubasm x Adri Besada

(p94); Zine for Rancho West Organic

Beer by James Junk, 2024 (p78)

44

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