Month-Month 2024
ROUTES TO THE FUTURE How Arts Council England are sparking new conversations that support venues, build new touring opportunities, and attract new audiences
Carnival Collective at Brighton Festival 2024
Since 2019, Arts Council England’s investment to support grassroots music has been vital in helping grassroots music venues (GMVs) and promoters to present a wide range of music genres across England. And, starting in November 2023, the fund expanded to include festivals, and rehearsal and recording studios for the first time. It has also helped them to develop networks, build confidence in managing funded projects, and experiment with new artists, genres and audiences. This initiative, part of the Arts Council’s National Lottery Project Grants programme, highlights our acknowledgement of the challenges faced by grassroots music organisations and their critical role in talent development and audience engagement.
Diverse artists attract diverse audiences
In our 2023 evaluation of the Supporting Grassroots Live Music scheme, we found that 80% of GMV grant recipients were able to support more artists, with 63% programming a more diverse range of artists and 59% reporting a more diverse audience as a result . It was clear that diverse artists attract diverse audiences, but at the same time, we could also see that many grassroots music venues and promoters struggled to connect with the diversity of their local communities and to understand the musical interests of a broader range of potential audience members.
With the 30th anniversary edition of WOMEX, the most international and culturally diverse gathering of the global music scene, coming to the UK and to Manchester, Arts Council England has an opportunity to bring people together to address this disconnection between venues, promoters and diverse communities. We want to spark new conversations and collaborations that will widen access and diversity in UK music programming.
This book, Routes – and its extended online guide that brings in Scotland, Wales, Northern Ireland and the Republic of Ireland – provides a comprehensive list of venues and festivals that are programming diasporic and culturally diverse music. From English folk to global traditions, whether acoustic or electronic, and emerging from the contemporary scene, electronica, jazz and many other genres (and combinations of the same), it shows the rich diversity of music on offer across this country.
We hope Routes will be part of a toolkit that raises awareness, encourages new conversations, and promotes the mobility of English and international artists. And if you are an international artist or manager wanting to tour England, Arts Infopoint UK (opposite) is the perfect companion to this directory.
Changing how the sector operates requires collaboration and networking between venues, bookers and diverse artists – as well as with new partners in the community they hope to serve. By working together, the sector can better engage with diaspora communities and attract new audiences.
Such transformation won’t happen overnight , but WOMEX 2024 in Manchester offers an ideal starting point . We hope this new resource will be invaluable in driving these changes. dam Jeanes, Senior Relationship Manager Music Claire Mera-Nelson, Director Music rts Council England
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