EBR The European Business Review empowering communication globally SEPTEMBER OCTOBER 2025 - 4 GLOBAL ECONOMY Looking Towards 2026 Where Do We Go From Here? Jerry Haar and Altug Ülkümen SUSTAINABILITY 8 Can Europe Inc. Make Decarbonization its Competitive Edge? Wytse Kaastra, Matthew Robinson, Babak Moussavi, and Josh Elkind 12 BUSINESS EDUCATION Transforming Business Education Through Sustainability and Innovation George Sammour EDITOR'S PICK PAGE 16 16 DIGITAL TRANSFORMATION The Digital Phoenix Effect: How Established Firms Can Win in the Platform Era Daniel Trabucchi and Tommaso Buganza 21 ARTIFICIAL INTELLIGENCE AI Industry Adoption and Its Management Implications Roberto García-Castro and J. Mark Munoz COVER STORY PAGE 4 28 RISK MANAGEMENT On Ultraintelligence and Ultra Risks Claudio Antonini and Kamil J. Mizgier 36 LEADERSHIP Intel Corporation: Gordon Moore's Unique Leadership Strategic Laws and a Mysterious Strategic Turning Point Mostafa Sayyadi and Michael J. Provitera 42 NEGOTIATION From Persuasion to Deal: Negotiating Conflicts Guido Stein, Salva Badillo, and Lucía Zelaya 48 In Cross-Cultural Negotiations, Prepare for "Tight-Loose" Clashes Katie Shonk 54 STRATEGY MANAGEMENT Cultivating Endurance: Sharing a Case for Empowering an Organization's Resilience and Enhancing Well-being Anat Garti and Simon L. Dolan 60 PSYCHOLOGY The Impostor Syndrome: Fraudulence, Fear of Success, and Perfectionism Adrian Furnham 66 ENTREPRENEURSHIP Accidental Entrepreneurship: When Van Gogh shows up In your backyard Fernanda Arreola and Sabine Bacouel-Jentjens 70 SOCIAL IMPACT Unveiling the Shadows: Understanding and Transforming Hidden Societal Risks Pedro Cesar Martinez Moran and Simon L. Dolan 76 FASHION The Role of Fashion in our Everyday Clothing and Communication Choices: A Case Study on the Time of the COVID Pandemic Anna Rostomyan and Monika Klein Production Accounts: Lynn Moses. Head of Design and Production: Kimberly Barrera. Editors: Elenora Elroy, David Lean. International Media Editors: Ariane Cornejo, Maria Carmela Matibag. Editorial and Marketing: Pamela Martinez, Mary Celu Aratas. Digital Content: Angela Lebrino. Print Strategy: Stefan Newhart. Group Managing Editor: Jane Liu. Editor in Chief: The European Business Review Publishing Oscar Daniel. READERS PLEASE NOTE: The views expressed in articles are the authors' and not necessarily those of The European Business Review. Authors may have consulting or other business relationships with the companies they discuss. The European Business Review: 3 7 Sunnyhill Road, London SW16 2UG, Tel +44 (0)20 3598 5088, Fax +44 (0)20 7000 1252, info@europeanbusinessreview.com, www.europeanbusinessreview.com No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without written permission. Copyright © 2025 EBR Media Ltd.All rights reserved. ISSN 1754-5501 EBR empowering communication globally