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FENDI

Fendi has the monopoly on logos. The only brand able to boast two separate logos – “Zucca” its classic graphic double F logo comes in a small and a bold version – Fendi has embraced its split personality for spring, fusing the two competing logos in their new bag B.Mix. And mix it does. A riot of graphics and logos battle it out on the new generous volume bag – an oversize tote that could double as a tutorial in typography. Fendi’s old-school craftmanship leavens the use of industrial materials, while classic shades and muted neutrals keep it firmly in the Fendi family. Bag and all clothes by FENDI

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