Theatre de la mode COUTURE DOLLS THAT RESTORED FRANCE’S POST WAR CONFIDENCE
of the surviving fashion industry and support the
country’s reconstruction. After all, if France was to
get back on her feet, she would have to find the
money to buy herself some shoes.
As the French minister for reconstruc
tion, Raoul Dautry explained, “France has
little, alas, to export, but she has her
appreciation of beautiful things and the skill
of her couture houses.” And so, the idea was
mooted to have an exhibition of dolls dressed by
couture houses in sets designed by French artists.
The task of designing the figure was given to a young
illustrator called Eliane Bonabel. “We immediately
thought that these dolls should not be too solid as
this would be reminiscent of a toy,” she remarked.
Jean Saint-Martin from the mannequin company,
Siegel, constructed the figure and the face was the
creation of the refugee Catalan sculptor, Rebull.
As the winter wore on and Paris continued to be
subject to blackouts and food shortages, the clothes,
sewn by the ‘petits mains’ of the haute couture ate
liers and perfect miniatures of original designs, were
constructed. It was not just a case of making small
er versions of the human-sized patterns: often the
scale of the fabric was wrong for the mannequin.
The stripes of Carven’s ‘Sucre d’Or’ fabric were too
wide and the fabric had to be cut into thinner stripes
and then sewn back together. But it was not only the
‘petits mains’ who stitched and sewed with such
artistry and dedication in barely heated workrooms.
The specialist manufacturers supplied the ateliers
with hand worked lace, silk flowers, embroidery, but
tons and hats. As the government had realised,
haute couture supported a whole army of skilled arti
sans as well as textile manufacturers.
As the project gained momentum, it seems a
friendly rivalry broke out: originally, the figures were
only to be dressed, no hats or shoes would be need
ed. But if these figures were to represent a chic
Parisienne, and properly advertise not just France’s
flair but her ability to rebuild her shattered industries;
gloves, shoes, hats were essential. And so, the
milliner Janette Colombier created a pink satin tur
ban for Pierre Balmain’s figure and there were black
suede sling back platforms by Leandre for Nina
Ricci’s elegantly dressed mannequin.
Meanwhile, artists were busy creating back
drops. Jean Cocteau’s, Ma Femme est une Sorcièère
was an ‘homage’ to Renéé Clair. The scene of
destruction with its tattered black and white images
of buildings was a shocking contrast to the dolls in
their satin and tulle gowns. Christian Berard, darling
of the French decorative arts, composed a impres
sionistic theatre set whilst the young Andréé
Baurepaire created an enchanted grotto.
The exhibition opened on 27 March, 1945 and
all of Paris gasped in delight. After taking a million
francs for the national reconstruction fund, l’Entraide
Franççaise, the dolls toured to London, Stockholm,
Vienna and the USA. Then, despite the theatre’s
amazing success, the figures were forgotten, pre
sumed lost or destroyed. Until fashion historian,
Stanley Garfinkel discovered that some of the figures
had found their way to the Maryhill Museum of Art in
Washington. Along with Susan Train, Condéé Nast’s
Paris Bureau Chief, the idea was conceived to bring
the mannequins back to France to be restored. In
1990 the figures once again delighted Paris when
exhibited at the Muséée de la Mode.
The late David Seidner was commissioned to
take new photographs and these form the bulk of the
book Theatre de la Mode Fashion Dolls: The Survival
of the Haute Couture. The sets had been lost and so
he photographed them as theatrical divas, lighting
them dramatically. He wrote, “Some of them were
charming and cooperative, other capricious. Some
were sophisticated, others provincial. Some were so
convincing that it was frightening to watch them
come to life under the lights, and some were just
impossible.” But after weeks of photography, he “fell
under their spell and found it difficult to leave the
studio each night.” It is astonishing that after over 60
years, these figures still have the ability to charm and
as such are a testimony to the creativity and skill of
France’s haute couture.•••Kate Constable
Theatre de la Mode Fashion Dolls: The Survival of
Haute Couture (Palmer/Pletsch) £25.99