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The European Business Review March-April 2013

Contents

Global Economy

Global Managemnet

Business Ethics & Sustainablility

Business Operation

Innovation

Organization

5 A 'Sigh of Relief' at Davos: Confidence and Caution Shared Center Stage Michael Useem

8 Global Recessions: A Survivor’s Manual Irv Rothman

13 Fast-Expanding Markets: Where New Growth Can Be Found! Terence Tse, Mark Esposito & Khaled Soufani

17 DAFZA Offers Highly Developed Infrustructure and Quality Services to European Companies 19 Structuring Your Organization to Meet Global Aspirations Suzanne Heywood & Roni Katz 24 Building Ethical Business Cultures: BRIC by BRIC Alexandre Ardichvili, Douglas Jondle, Jack Wiley, Edgard Cornacchione, Jessica Li & Thomas Thakadipuram

29 Performance Management Systems in Mexico: The Dual Logics of Evaluating Performance Anabella Davila & Marta M. Elvira

33 Why Should Managers be Socially Responsible? Antonio Argandoña

39 How Sustainability and Carbon Footprint Reduction is Transforming the DNA of Leadership. Key Trends for 2013 Nikos Avlonas

43 Predictive Analytics: New-generation Strategic Decision Support Tobias Klatt & Klaus Moeller

48 Flexibility to Improve Forecast Accuracy Karin Bursa

52 Demand Chain Management: Enhancing Customer Value Proposition Pankaj M. Madhani 57 Unlocking Innovation Through Business Experimentation Stefan Thomke

62 Why Our Decisions Get Derailed and How to Get Back on Track Francesca Gino

65 CEOs, Mind Your Own Business! Why and How Corporate CEOs Need to Pay More Attention to Corporate Functions Andrew Campbell, Sven Kunisch & Günter Müller-Stewens

71 Making Corporate Learning Work Shlomo Ben-Hur & Nik Kinley

“Companies must be socially responsible not only because it is demanded by society, or because it increases profits, but above all because CSR is part of good management.” Business Ethics, p.33

Editors Jane Liu Peres Kagbala David Lean Elenora Elroy Annabel Jacobs Commissioning Editors Laura Macshane Nisha Khimji Natasha Scott Business Development Editors Ian Love Marcus James Mellisa Ford Head of Production Saul Luckman Production Charlotte Godfrey I llustration Suya Zhang Mark Hithersay Head of Finance Lynn Moses

Editor in Chief The European Business Review Publishing Oscar Daniel

READERS PLEASE NOTE The views expressed in articles are the authors’ and not necessarily those of The European Business Review. Authors may have consulting or other business relationships with the companies they discuss.

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