Severiano Ballesteros. A strong m in d is his secret.

A strong watch h is choice.

The maverick o f the golf course. These words summed up Severiano Ballesteros when he first appeared on the leader boards.

A new maturity now invests his game. He was this centuiy’s youngest winner of the British Open, which he has won twice. He is also twice winner o f the American Masters, the 1986 winner o f the French Open and o f countless other international tournaments.

And he did it because of his new awareness o f when to attack a course and when to treat it with caution.

He is now probably one of the most breathtaking stroke players in the game, his genius and flair being supported by immense concentration. " I f I lose concentration, I lose the hole.”

Since Seve was nine years old, practising clandestine golf strokes after hours on his home Pedrena golf course, his sheer mental stamina has driven him on. Indeed, when someone asked him recently what he thoughtwas the most important characteristic of a would-be champion, Ballesteros said promptly, “A strong mind.”

His watch matches his singleminded search for perfection and superiority. A Rolex D ayDate. Self-winding with day and date display.

"It’s a very strong watch,” he says. "N o water or sand can get in to it at all. A ndyou know what? Eveiy time I take a swing I’m winding it up.”

H is undisguised display o f triumph after the 18th hole at St. Andrews in 1984 was a touch o f the swashbuckling Severiano Ballesteros bubbling to the surface. Strength, stamina and precision had kept him at the top. Just like his Rolex. ROLEX

o f Geneva

THE ROLEX DAY-DATE CHRONOMETER IN 18CT. GOLD WITH PRESIDENT BRACELET. ALSO AVAILABLE IN 18CT. WHITE GOLD OR IN PLATINUM.