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EDITOR’S COMMENT

Should EU stay or should EU go?

Would Brexit be a bad thing for optics or is there a brave new world to be had with the BRIC nations that our EU membership precludes us from exploring? You will soon get the chance to find out but will the cross you make on June 23 be driven by your head or your heart?

Referendums, or referenda if you prefer, are a bit like buses; you wait ages for one then two come along at the same time. Not so long ago when politicians looked for guidance the topic was Scottish independence. At that time Optician offered itself as a platform for two optical professionals to go head to head on the question. Each spelled out their thoughts on why a yes, or a no, in the Scottish independence vote, would be best for optics.

This proved surprisingly popular with some readers expressing their disappointment at having not been asked to contribute. In June, the man on the Clapham, or should that be Cologne, omnibus will be asked another question. Should the UK stay in or leave the European Union?

Optician will once again be asking a non-politically aligned, optically inclined protagonist from each side of the argument to put their case. If you would like to share your thoughts in the pages of Optician please drop me a line.

aligned, optically inclined protagonist from each side of the argument to put their case. If you would like to share your

Over the next 120-odd days we will be bombarded by each side of the debate with claim and counter claim from the politicians so some common sense from our own area will offer

Over the next 120-odd days we will be bombarded by each side of the debate with claim and counter claim from the politicians so some common sense from our own area will offer some welcome relief.

As with buses, waiting is often a waste of time but we are

As with buses, waiting is often a waste of time but we are on a journey and for once, we are all in the driving seat.

Chris Bennett, Editor

CONTENTS

14 Practice redesign

18 Optician Awards

NEWS 4 Seven days Catch up with the past week’s news 6 In focus John Lewis Opticians expansion 9 Showcase Frames by Oliver Goldsmith

OPINION 8 View from the high street Awareness of enhanced optical schemes

PRACTICE 10 Look local The Market Harborough optical scene 11 Events Key conferences for you

MANAGEMENT 12 HR File How not to manage your staff 13 Store design One outlet’s major revamp 14 Practice redesign Makeovers’ effect on footfall

16 Optician Index 20-year review: the rise of the multiples 18 Awards The shortlist for the Optician Awards’

patient engagement category

CLINICAL 20 Comment Patient/practitioner communication 21 CET: dyslexia, part two An alternative to the sound association theory; and contrast sensitivity analysis 26 CET: lifestyle General health advice from eye care practitioners 30 Headaches Case studies of patients with migraine

...AND FINALLY 43 Puzzles, photos and personalities The lighter side of the profession

CLASSIFIED 35 Recruitment 38 Services

Editorial enquiries 020 7501 6745 charlotte.davies@markallengroup.com Display advertisements 020 7501 6672 Classified advertisements 020 7501 6686 zoe.duckett@markallengroup.com Subscriber enquiries 020 7501 6745 charlotte.davies@markallengroup.com

Optician is the weekly, paid-for information source for optometrists, dispensing opticians and the optical industry. For 124 years Optician has been the independent voice for eye care professionals, students and business owners offering breaking news, analysis and education. In print and online, Optician provides an array of clinical, business and technology articles, comprehensive CET

coverage along with the very latest in contact lenses, frame fashion trends and spectacle lens technology. Optician offers advice on careers and carries hundreds of job opportunities every week. Optician provides its readers with essential business help and offers a forum for eye care professionals and others in the market.

opticianonline.net

26 February 2016 OPTICIAN 3

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