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8 Introduction 18 A Model for Interpretive Planning 38 Planning for Visitor Contact and Outreach 66 Financial Considerations in Interpretive Planning 78 Planning for Experiences and Markets of One 96 Regional Interpretive Systems Planning 112 Planning for Large-Scale Landscape Museums 124 Creating Real Interpretive Writing 144 Creating a Marketing Plan 156 Training and Coaching Interpretive Staff 178 The Evaluation of Interpretive Programs 206 About the Author 208 Also From MuseumsEtc 214 Colophon

JOHN A VEVERKA | 7