SUCCESSFUL RETAILING IN MUSEUMS

Creating the Utopian Experience 8 gregory krum

Head of Retail Serpentine Gallery London C hildren in Shops 22 louisa adkins Retail and Admissions Manager Black Country Living Museum, Dudley F ive Steps to Retail Success 28 kate bull Director CTWB Ltd, London S elling Warhol: Embracing the Commercial

38 ad am thow Head of Retail and Buying Southbank Centre, London Sustainable Retailing 5 2 caroline brown Head of Commerce National Maritime Museum, London

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