social media in museums STRATEGY Developing A Social Media Strategy 10 elizabeth p stewart Renton History Museum, Renton WA, USA Measuring, Analysing and Reporting 34 dana allen-greil Ogilvy Public Relations Worldwide Washington DC, USA Using Twitter For Research 74 beck tench Museum of Life & Science, Durham, NC, USA Clearing the Path for Sisyphus 92 jeff gates Smithsonian American Art Museum Washington, DC, USA ANALYSIS The Art of Playful Mobility in Museums 110 isabel fróes IT University of Copenhagen kevin walker London Knowledge Lab contents | 7