DESIGNING EXHIBITS THAT WORK INTRODUCTION 10 Visitor Engagement

26 The Attention-Value Model INTERPRETIVE TEXT 52 Deadly Sins Revisited: Exhibit Labels

78 Practical Guidelines for Developing Interpretive Labels 100 Interest and Effort as Predictors of Reading INTERACTIVE EXHIBITS 114 Guidelines for Designing Interactive Exhibits 146 Evaluating the Falling Feather Exhibit 156 Evaluating a Pepper’s Ghost Exhibit

IMMERSION 166 Immersion Experiences in Museums 192 Simulated Immersion in Exhibitions 224 The Visitor Immersion Experience 238 Sensory Impressions from a Museum Visit 250 Dioramas 280 Bibliography 300 About the Author 304 Also From MuseumsEtc 310 Colophon

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