SIDELINES
TV WATCH Review of the month on screen
ITV4 has produced some great football documentaries recently, and it excelled itself with When Football Changed Forever (October 6). Recalling the final season before the Premier League, it was such an expertly crafted demolition of Sky’s hype that it appeared ITV had waited 25 years before exacting revenge on the rival channel which won broadcasting rights.
So many years on, it’s easy to forget just how ramshackle Sky’s takeover of football actually was. One of the Sky deal’s masterminds was Alan Sugar, which only proves how dim his fellow top-flight chairmen must have been. The then Spurs chairman gleefully recalled how he phoned Sky’s negotiators from within a TV rights deal meeting and told them how to beat ITV, who were favourites to keep broadcasting.
Although Sugar had a vested interest because his company, Amstrad, manufactured satellite dishes, his motives for shafting ITV seemed to be mischief as much as business. Compared to other talking heads such as Manchester United’s Martin Edwards and Arsenal’s David Dein, Sugar was positively cuddly.
Edwards and Dein were equally loathsome in boasting of their teams’ self-interest, whinging about how unfair the pre-Sky deal was for benefiting all clubs rather than the already rich ones. You could have a grudging respect for them if they had at least seemed competent in making football a monopoly, yet When Football Changed Forever demonstrated how poor ITV head of sport Greg Dyke was at negotiating.
Dyke’s weakness was at least as equally responsible as Sky’s finances in giving Rupert Murdoch a stranglehold on football. Dyke came across as a flat-track bully who went missing during big games. That someone so hopeless at handling pressure and happy to cede control of the game to big clubs became FA chairman summarises the capitulation of football’s governing body to the Premier League.
When Football Changed Forever was scrupulously fair in giving time to both the Premier League’s proponents and detractors. Yet the former, including cartoon pipsqueak Rick Parry, were unable to venture any arguments as to how the Premier League has benefited anyone in football aside from the Premier League. Meanwhile, broadsheet journalists Michael
White and David Conn stoically explained how supporters, approximately 85 League clubs and the whole of grassroots football had been effectively abandoned.
As if that wasn’t bracing enough, When Football Changed Forever also had a terrific season of football on the pitch to show in its very busy hour. Anyone struggling to find sympathy for either Leeds or Manchester United as title winners would probably have picked the former by default, if only because Reds defender Gary Pallister was so whiny 25 years on about his side’s fixture congestion.
BRADFORD
TIM
Throw in brief footage of 6.06’s first host Danny Baker reminding viewers how inventive football phone-ins should be, and When Football Changed Forever was to modern viewers as startling as government secrets being released under the 30-year rule. In the show, Michael White admitted he had been saying for years that he expected the Premier League bubble to burst, but that it hadn’t happened yet. Signs that it might actually happen came with recent news that Sky and BT Sport’s viewing figures have begun dropping (see page 19).
That’s little wonder, given the cognitive dissonance between Sky’s pre-match build-up and the matches themselves. The goalless draw between Liverpool and Manchester United on Monday Night Football (Sky Sports 1, October 17) was an infamous stinker, and even its pundits barely bothered to claim it was “a fascinating tactical contest” or similar eyewash.
Having followed the Hollywood superhero franchise hoopla around “Red Monday”, you had to feel sorry for commentator Martin Tyler, who probably feels the same dismay as most functioning adults about his employers’ hype. Midway through the second half, Tyler began admitting that Liverpool v Manchester United games are often ponderous. Viewers would have been justified in yelling “You didn’t tell us that before the game!” but at least hostage Tyler began blinking out coded “Help me” messages with statements such as “Could United have been more ambitious in this game?” when they won their first corner after 81 minutes.
Inevitably, moments after their coverage finished, Sky Sports began yelling about José Mourinho’s return to Chelsea with the same pomposity. Chelsea’s resultant 4-0 tonking of Manchester United was more compelling. But at least Tyler had the sense to treat it with his usual calmness on Super Sunday (Sky Sports 1, October 23). Tyler is one of TV’s few remnants of the pre-Premier League era. At least he knows that only the branding has changed between Division One and the Premier League and that any season will have just as many good games and howlers, no matter what Sky call them.
John Earls
Modern times Football’s bid for world domination
6 WSC
Metro, October 12
DPD Group, October 20
Daily Star, October 26