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This edition published in the UK and the USA in 2010 by Icon Books Ltd, Omnibus Business Centre, 39–41 North Road, London N7 9DP email: info@iconbooks.com www.introducingbooks.com Sold in the UK, Europe and Asia by Faber & Faber Ltd, Bloomsbury House, 74–77 Great Russell Street, London WC1B 3DA or their agents Distributed in South Africa by Jonathan Ball, Office B4, The District, 41 Sir Lowry Road, Woodstock 7925 Distributed in Australia and New Zealand by Allen & Unwin Pty Ltd, PO Box 8500, 83 Alexander Street, Crows Nest, NSW 2065 Distributed to the trade in the USA by Consortium Book Sales and Distribution, The Keg House, 34 Thirteenth Avenue NE, Suite 101, Minneapolis, MN 55413-1007 Distributed in Canada by Penguin Books Canada, 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3 Previously published in the UK and Australia in 1997 as Cultural Studies for Beginners, and in 1999 and 2004 under the current title ISBN: 978-184831-181-7 Text and illustrations copyright © 2013 Icon Books Ltd The author and artist have asserted their moral rights. Originating editor: Richard Appignanesi No part of this book may be reproduced in any form, or by any means, without prior permission in writing from the publisher. Printed and bound in the UK by Clays Ltd, St Ives plc
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But what exactly is cultural studies? The term "studies" suggests a broad field of inquiry - like business studies or management studies. So is cultural studies simply the stud of culture? We know what business is. And what management is. 3

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This edition published in the UK and the USA in 2010 by Icon Books Ltd, Omnibus Business Centre,

39–41 North Road,

London N7 9DP email: info@iconbooks.com www.introducingbooks.com

Sold in the UK, Europe and Asia by Faber & Faber Ltd,

Bloomsbury House, 74–77 Great Russell Street,

London WC1B 3DA

or their agents

Distributed in South Africa by Jonathan Ball, Office B4, The District,

41 Sir Lowry Road,

Woodstock 7925

Distributed in Australia and New Zealand by Allen & Unwin Pty Ltd, PO Box 8500, 83 Alexander Street, Crows Nest, NSW 2065

Distributed to the trade in the USA by Consortium Book Sales and Distribution, The Keg House, 34 Thirteenth Avenue NE, Suite 101, Minneapolis, MN 55413-1007

Distributed in Canada by Penguin Books Canada, 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3

Previously published in the UK and Australia in 1997 as Cultural Studies for Beginners, and in 1999 and 2004 under the current title

ISBN: 978-184831-181-7

Text and illustrations copyright © 2013 Icon Books Ltd

The author and artist have asserted their moral rights.

Originating editor: Richard Appignanesi

No part of this book may be reproduced in any form, or by any means, without prior permission in writing from the publisher.

Printed and bound in the UK by Clays Ltd, St Ives plc

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