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Index

Adorno, T.W. 33-5

advertisers, pressure 93

advertising 107- 11

and children 12- 15

on television 125- 6

Third World 164

Althusser, Louis 55 - 6, 73

animation 103-4

audiences measuring 61 ·2

future of the media 170

genre 49

Gerbner, Geor~e 28-9

Gramsci, AntonlO 59

gratifications theory 30- 2

Hall, Stuart 59

hegemonic model 72- 3

hegemony 59, 60

situating 70

specifying 62

Hollywood 139 - 41

Hong Kong cinema 144

Barthes, Roland

Horkheimer, Max 33-4

38,41, 73

ideolo~y 73

BBC World Service 163 Indian ·1m

Bollywood 142 - 3 Broadcasting Standards

Commission 12-15

canalization 23

capitalism 72

children

142- 3, 145, 166 institutional studies 50

Internet 157-8

Iranian cinema 145

Katz. Elihu 30, 64

and advertising 12-15 legislation and the media and screen violence 26

Cohen, Stan 77 -8

comics 101-2

commercial television 58

53

Lazarsfeld, Paul 22- 4

Liebes, Tamar 64

communication, lack of

6- 7

context44

critical framework 65

theory 33

Cubitt, Sean 5-11

cultivation theory 28

cultural indicators 28-9

industry, media as 34

products 16

culturalist studies 59

magazines 20

Marcuse, Herbert 72

Margolis, Jonathan 9

Marshall, David 169

Marxism 33- 6, 72

McQuail, Denis 31

media effects 26- 9

the future 170

impact on voters

23-5,27

needs 31

ownership 159

social influence 8

deconstruction 55

Derrida, Jacques 38, 55

discourse 49

editing films 130

television 120- 1

electronic media tenn defined 6

why study it? 3- 5

mediation 48

metaphor 45

metonymy 46

monopolization 23

myth 73

67,171-2

see also Internet narrative 47

news 89- 100

evolution, media studies newspapers 20, 61

21-38

film 16, 19, 127-47, 166

as a metaphor 133- 4

Foucault, Michel 38

Frankfurt School 33, 72

paradigm 44 pluralistic model 74

Policin~ the Crisis 59

politica economy 57- 8

print media 36- 7

professionals in media

51-4

propaganda 13- 14

public opinion 24 - 5

service broadcasting

124- 6

racist stereotypes 79-81

radio 63, 105-6

ratings 62- 3

reality, constructing 78

referential framework 65

representation, media

71-88

research 22-32

Saussure, F. de 38, 39

school, media studies 15

screen violence 26

semiolog~ 38-49, 56

in film 1 7

signs 43

see also semiology soap operas 165, 168

stereotypes 75-88, 137

structuralism 55-8

studies 22 - 9, 64-7,

68- 9

see also culturalist studies supplementation 23

symbol 43

synergy 160- 2

syntagm 44

technological determinism

154

television 18, 112-28

advertising on 125- 6

cable/satellite 154-5

commercial 58

Dallas study 64 - 7

digital/interactive 156

Nationwide study 68- 9

texts. types of 44

uses and gratifications theory 30- 2

video 148-53

Videography 5

violence on TV 26, 29

voting habits 24

war reporting 97, 99-100

women films 138

stereotypes 82- 8

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