A special letter to our readers newint.org
NEW INTERNATIONALIST The New Internationalist workers’ co-operative exists to report on the issues of world poverty and inequality; to focus attention on the unjust relationship between the powerful and powerless worldwide; to debate and campaign for the radical changes necessary to meet the basic needs of all; and to bring to life the people, the ideas and the action in the f ight for global justice. The New Internationalist magazine was founded by Peter and Lesley Adamson in 1970. Together with a range of other publications it is published by New Internationalist Publications Ltd which is wholly owned by the New Internationalist Trust and co-operatively managed: Accounts: Samuel Gormley. Advertising: Michael York. Design: Andrew Kokotka, Ian Nixon, Juha Sorsa. Editorial (Magazine): Vanessa Baird, Dinyar Godrej, Jo Lateu, Hazel Healy, Chris Spannos, Jamie Kelsey-Fry, Alessio Perrone. Editorial (Publications): Chris Brazier. Mail Order: Bev Dawes, Emma Dunkley, James Rowland. Marketing (Magazine): Amanda Synnott, Rob Norman, Jaimie Poyner. North American Publisher: Ian McKelvie. Marketing (Publications): Dan Raymond-Barker, Natalie Taylor. Production: Fran Harvey. Web and IT: Charlie Harvey. SUBSCRIPTIONS Website: newint.org/subscribe Email: firstname.lastname@example.org Phone: +44 (0) 1604 251046 Phone (from Ireland): CallSave 1850 924 331 Fax: +44 (0)1604 251031 Post: New Internationalist, 3 Queensbridge, The Lakes, Northampton, NN4 7BF, UK . ANNUAL PRINT SUBSCRIPTION PRICES UK: £45.85; Institutions £70. Rest of World: Individuals £49.85/�59.85. Institutions £90. Despatch by air only. Subscribers in Canada, US, Australia and New Zealand should contact their local subscriptions office whose addresses can be found at newint.org/about/contact/ UK OFFICE New Internationalist, The Old Music Hall, 106-108 Cowley Road, Oxford OX4 1JE. Tel: +44 (0)1865 403345; Fax: +44 (0)1865 403346 Email: email@example.com Advertising (magazine & web): Michael York 01865 403339 firstname.lastname@example.org Contract enquiries: email@example.com Web queries: firstname.lastname@example.org Permissions & general enquiries: 01865 403345 email@example.com News trade distributor: COMAG Specialist Division, Tavistock Works, Tavistock Road, West Drayton, Middlesex UB7 7QX, UK. Tel: +44 (0)1895 433800. Fax: +44 (0)1895 433801. The New Internationalist is published monthly except that the Jan/Feb and July/Aug issues are combined.
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Our 500th issue – time for courage and change It won’t last, the young founders of New Internationalist were told 500 issues ago.
‘The main problem was that no-one really believed that a magazine on international development was viable,’ recalls Peter Adamson, one of those young founders. ‘We worked on a leap of faith that there was a large enough potential readership for a magazine like the NI.’
Well, 44 years on, New Internationalist is still here and tackling the themes of global justice that are as relevant today as they were in 1973.
It hasn’t been a smooth ride. There were many periods when it looked as if New Internationalist wasn’t going to make it. At one such point two staff members re-mortgaged their home to keep the presses rolling. But then, at another, worldwide circulation hit more than 80,000.
Apart from an unusually strong focus on marketing and financial planning, what kept the magazine alive was its mission – to report on ‘the people, the ideas, the action for global justice’. Plus, the fundamental belief that change is possible.
If there is one quality that sparks change, it’s courage. It seems fitting, therefore, that for this 500th issue we are focusing on ‘the brave’: courageous individuals who are risking life and limb to make a difference. You may not have heard of them – we have purposely sought people who are not all over the mainstream.
New Internationalist is not a mainstream organization. Its news values are not those of the herd-driven corporate media. We often tackle topics ignored by others. We are not owned by any proprietor, pulling the strings behind the scenes. We only accept advertising that passes certain ethical criteria. Our books are informed by the same editorial principles as the magazine. And our mailorder operation – the Ethical Shop – sources products that are ecological and fairly traded.
Above all we owe our continued existence to you – our readers, supporters and contributors. Which is why we are reaching out to you now at this critical time.
It’s no secret that many magazines and newspapers are in a state of crisis. The internet has transformed the media landscape. On the good side, we are read by many more people now, with our website getting around two million visits a year.
But a business model based on readers buying printed magazines delivers little in an era of free content. In the past few months we have stabilized subscription numbers and seen a slight increase. But it’s not enough for survival.
Which is why we are going public – but in a special way. We are launching a Community Share Offer that will enable people like you to invest in New Internationalist, to own it. It’s a new way of funding independent media which has been successfully trialled by some small publications and is catching on.
The media is too important to be in the hands of a few press barons, which is the current state of play. A democracy needs media plurality and to make this possible it needs diverse ownership models too.
You can now be part of the change, part of the media you want to see. Together we can stand up to the Rupert Murdochs of this world. With Donald Trump in the White House and rightwing nationalism spreading across the globe, we need ‘new internationalism’ now more than ever.
Together we can be part of the chorus that says: Yes, a better world and a better media are possible. We’ll buy into that.
New Internationalist’s share offer is now live! To invest, or find out more, go to factsandheart.org Or call us on +44(0)1865 413304 in the UK, or (613)826 1319 in North America/Canada. From this month’s editors
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