Ayme Fitzgerald’s flamboyant style is sure to be a hit with consumers who are looking to move away from the more austere collections of recent times. Although she originally trained at a stage school, it was her enjoyment of designing and creating theatre costumes that inspired her to enrol at art college and then Cleveland College of Art and Design to study for a BA hons. in textile and surface design.
After graduating, Ayme began working with digitally printed surface patterns, found her niche and then set about creating an iconic range of designs which is currently used on wallpaper, fabric and lampshades. Ayme’s trademark patterns tend to revolve around big blooms and safari animals, but the designer can find inspiration in the smallest detail, provided it makes a statement. “I love florals – the bolder the better,” she explains, “but I also love safari animals – anything that’s a bit unusual that I can work with to create the wow-factor.”
Ayme admits that she loves working with colour and creating something beautiful, and describes her customers as those who want a statement piece. When asked abut her design heroes, she is quick to cite Matthew Williamson – whose own signature style is famed for the intelligent use of colour. It’s this passion for vivid shades that drives Ayme’s designs and is the defining element of each of her collections. “My own designs can inject colour and personality into a home, and are definitely a talking point,” she says.
She acknowledges that the digital nature of her design brings a host of benefits to the consumer: “All of my wallpaper and fabric designs are printed to order, and being digitally produced, they have the beauty of being able to be tailored around the client’s exact requirements.”
Ayme Fitzgerald is a contemporary pattern designer 07974 086 404 | www.aymefitzgerald.co.uk