THE FUTURE OF FASHION:
“(The way to) capture the attention of people who are inundated by so much content is to entice them with innovation,” says Pyer Moss founder Kerby Jean-Raymond, “and innovation takes a lot of time”. Evident in the recent hype over the zoot-suits he designed for the 2019 Met Gala, Pyer Moss’s slow-cooked fashion serves an audience starved for things that matter. In 2017, Jean-Raymond bought out his partner, making Pyer Moss one of the few black-owned fashion businesses in America; the following year, he won Vogue ’s
CFDA fashion fund and presented a critically acclaimed fashion show at the historic Weeksville Heritage Centre in Brooklyn. There, black culture breathed, and words transcended content, with phrases like “Stop Calling 911 on the Culture” perforating the clothing. Compelled by language, the designer just started using morse code for his series of Reebok sneakers. For Jean-Raymond, Pyer Moss is more than a fashion brand; it is a platform where fashion becomes a tool for communication, an instigator of change.