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“IT CALLS FOR THE BEST POSSIBLE CREATIVITY TO HELP US BREAK OUR HARD-WIRED CONSUMPTION TO BECOME A MORE CONSCIOUS EATER, SHOPPER, TRAVELLER AND PENSION-PLAN HAVER – AND TO SHRINK OUR CARBON FOOTPRINT”

us all. It requires each of us to ask how, exactly, we live the values we say we hold; it expects us to be honest about the hypocrisies we may find in our answers; and it demands we’re braver and more imaginative in our response.

Reimagining our personal relationship with the planet is to imagine a good life that is also less bad for the environment. It calls for the best possible creativity to help us break our hard-wired consumption to become a more conscious eater, shopper, traveller and pensionplan-haver – and to shrink our carbon footprint down a few sizes.

And for the designers, storytellers, speechwriters and imagemakers among us who enjoy a good brief, this is a great one, asking us to undo the behaviour that’s ingrained in so many of us, inspiring each of us to choose not the easiest, newest, cheapest or most on-trend but the best for the planet.

ingrained in so many of us, inspiring each of us to choose not the easiest, newest, cheapest or most on-trend but the best for the planet.

Of course, whatever climate gains we make as individuals will still be dwarfed by the obscene harm caused by our society and those who hold the most power within it (namely a handful of fossil fuel companies and plenty more toothless governments).

Across the globe, there are many examples of societies’ creative revolutions and periods of enlightenment following a crisis. We have an unprecedented opportunity to demand our post-Covid societies are reimagined in a way that staves off climate catastrophe. But what does a reimagined, climate-positive society look like?

It’s a society where we’ve successfully stamped out all the primitive cave fires that power our cars, planes and power stations, and have transitioned from a carbon economy to a circular one. Where we’ve swapped driverless cars for carless cities. Where we farm without fields.

stations, and have transitioned from a carbon economy to a circular one. Where we’ve swapped driverless cars for carless cities. Where we farm without fields.

Where the air is fresh, the water is clean and plastic is a story we tell our grandkids.

Reimagining society is reimagining a greater role for ourselves in making it better. It is moving beyond the personal, engaging with our communities, getting political and holding society’s leaders and gatekeepers accountable. This kind of social activism can be big or small – joining a protest, starting a boycott, knocking doors at the next election, or even converting a stubborn family member away from climate denial.

And here lies the second great brief for our creative community. One that inspires citizens to look up, look out, recognise that their sphere of influence is wider than themselves, and engage wholeheartedly to make change within it. There’s nothing quite as unifying than a dying planet – at least there shouldn’t be.

There’s nothing quite as unifying than a dying planet – at least there shouldn’t be.

There is just one sphere left that will need to be wrestled with and

There is just one sphere left that will need to be wrestled with and

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