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THE AGENDA EDITOR Edwin Smith edwin.smith@spearswms.com EDITOR-AT-LARGE Alec Marsh alec.marsh@spearswms.com MANAGING EDITOR Vicky Oakley vicky.oakley@spearswms.com SENIOR RESEARCHER Rasika Sittamparam rasika.sittamparam@spearswms.com JUNIOR RESEARCHER Arun Kakar arun.kakar@spearswms.com JUNIOR STAFF WRITER Anna Solomon anna.solomon@spearswms.com CONSULTANT EDITOR Christopher Silvester christopher.silvester@spearswms.com ART DIRECTOR Andy Cowan SUB-EDITOR Simon Edmond LUXURY EDITOR John Arlidge CONTRIBUTING EDITORS Clive Aslet, Nick Foulkes, William Sitwell, Alessandro Tomé GROUP SALES DIRECTOR Jiggs Patel jiggs.patel@spearswms.com +44 (0)207 406 6681 SALES DIRECTOR Shady Elkholy shady.elkholy@spearswms.com +44 (0)207 406 6591 BUSINESS DEVELOPMENT DIRECTORS Karan Kohli karan.kohli@spearswms.com Hala Sayess hala.sayess@spearswms.com EVENTS CONSULTANT Wendy Coumantaros wendy.coumantaros@spearswms.com John Carpenter House, John Carpenter Street London, EC4Y 0AN +44 (0)20 7936 6445 spearsmagazine.com © Spear Publishing 2020 ISSN 2054-7765 For reprint, e-print and licensing enquiries Please contact: Media Licensing Co, The Grange, 3 Waverley Road, Farnham, Surrey, GU9 8BB. Tel: 020 3773 9320 or email info@medialicensingco.com Editor’s Letter Edwin Smith There is a scene in the 1980 comedy movie Airplane! in which the hero must take charge of a jumbo jet full of passengers and bring it safely to the ground – despite being terrified of even setting foot on a plane. One of the enduring images of the film comes as he begins to perspire. Not just a little, but a lot. Great streams of the stuff come gushing down his brow and onto his shirt as he wrestles with the controls while receiving frantic instructions over the radio. The sweat is not real, of course. It’s a deliberately shoddy special effect. That’s what makes it funny. ittle, A less humorous version of this image – of someone struggling to pilot a stricken craft – could easily come to mind if you consider the executives at the controls of the world’s airlines right now. (And, as you might have spotted, our cover art by Paul Collicutt is inspired by the poster that was used to promote Airplane! on its release.) In his cover story on page 44 John Arlidge explains how the pandemic has ravaged the aviation industry, and what might happen next. Expect some Covid-necessitated changes to shape the business of flying and our experiences of travel for a long time to come. In a difficult year, opportunities to take pleasure from experiences, places and objects have never felt more valuable. At the same time, the imperative to do so in a thoughtful, considerate way has never been more urgent. This dichotomy is at the heart of two pieces in the magazine. First, Anna Solomon assesses the evolution of the catwalking, air-kissing world of high-fashion (p34). Then we unveil the latest edition of the Spear’s Luxury Index (p51) and, within it, profile 50 innovators shaping our idea of what it me m th m in p means to live well, as we move into 2021. Some of the products they offer might provide timely inspiration for Christmas presents, too… n A s N H High Co Rather less festive – but no less interesting – is Alec Marsh’s exclusive story about Filippo Noseda’s efforts to take HMRC all the way to the High Court. He and his anonymous client ‘Jenny’ are fighting back against the UK Tax Man’s enforcement of Fatca, a piece of US tax legislation, which they believe breaches data protection law. If they’re successful, consequences will ripple across the world. Elsewhere we examine a branch of economics that seems to argue that a magic money tree could exist, if only politicians would believe in it (p30); we speak to the enfant terrible of Davos, historian Rutger Bregman (p12); get behind the wheel of the new Rolls-Royce Ghost (p54) and the updated Jaguar F-Type (p86); experience the very best of Lake Como (p92) and spend a quiet moment of reflection with the greenfingered Monty Don (p98). I hope you enjoy the magazine. S SUBSCRIBE to Spear’s — receive every issue of Spear’s magazine for only £33 (UK) a year Web: spearswms.com/subscribe Call: +44 (0)845 073 9607 Email: subscriptions@spearswms.com
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THE AGENDA

EDITOR Edwin Smith edwin.smith@spearswms.com

EDITOR-AT-LARGE

Alec Marsh alec.marsh@spearswms.com

MANAGING EDITOR

Vicky Oakley vicky.oakley@spearswms.com

SENIOR RESEARCHER

Rasika Sittamparam rasika.sittamparam@spearswms.com

JUNIOR RESEARCHER

Arun Kakar arun.kakar@spearswms.com

JUNIOR STAFF WRITER

Anna Solomon anna.solomon@spearswms.com

CONSULTANT EDITOR

Christopher Silvester christopher.silvester@spearswms.com

ART DIRECTOR

Andy Cowan

SUB-EDITOR Simon Edmond

LUXURY EDITOR

John Arlidge

CONTRIBUTING EDITORS Clive Aslet, Nick Foulkes, William Sitwell,

Alessandro Tomé

GROUP SALES DIRECTOR

Jiggs Patel jiggs.patel@spearswms.com +44 (0)207 406 6681

SALES DIRECTOR

Shady Elkholy shady.elkholy@spearswms.com +44 (0)207 406 6591

BUSINESS DEVELOPMENT

DIRECTORS Karan Kohli karan.kohli@spearswms.com Hala Sayess hala.sayess@spearswms.com

EVENTS CONSULTANT

Wendy Coumantaros wendy.coumantaros@spearswms.com

John Carpenter House, John Carpenter Street

London, EC4Y 0AN

+44 (0)20 7936 6445 spearsmagazine.com © Spear Publishing 2020 ISSN 2054-7765

For reprint, e-print and licensing enquiries Please contact: Media Licensing Co, The Grange, 3 Waverley Road, Farnham, Surrey, GU9 8BB. Tel: 020 3773 9320 or email info@medialicensingco.com

Editor’s Letter

Edwin Smith

There is a scene in the 1980 comedy movie Airplane! in which the hero must take charge of a jumbo jet full of passengers and bring it safely to the ground – despite being terrified of even setting foot on a plane. One of the enduring images of the film comes as he begins to perspire. Not just a little, but a lot. Great streams of the stuff come gushing down his brow and onto his shirt as he wrestles with the controls while receiving frantic instructions over the radio. The sweat is not real, of course. It’s a deliberately shoddy special effect. That’s what makes it funny.

ittle,

A less humorous version of this image – of someone struggling to pilot a stricken craft – could easily come to mind if you consider the executives at the controls of the world’s airlines right now. (And, as you might have spotted, our cover art by Paul Collicutt is inspired by the poster that was used to promote Airplane! on its release.) In his cover story on page 44 John Arlidge explains how the pandemic has ravaged the aviation industry, and what might happen next. Expect some Covid-necessitated changes to shape the business of flying and our experiences of travel for a long time to come.

In a difficult year, opportunities to take pleasure from experiences, places and objects have never felt more valuable. At the same time, the imperative to do so in a thoughtful, considerate way has never been more urgent. This dichotomy is at the heart of two pieces in the magazine. First, Anna Solomon assesses the evolution of the catwalking, air-kissing world of high-fashion (p34). Then we unveil the latest edition of the Spear’s Luxury Index (p51) and, within it, profile 50 innovators shaping our idea of what it me m th m in p means to live well, as we move into 2021. Some of the products they offer might provide timely inspiration for Christmas presents, too…

n A s N H High Co

Rather less festive – but no less interesting – is Alec Marsh’s exclusive story about Filippo Noseda’s efforts to take HMRC all the way to the High Court. He and his anonymous client ‘Jenny’ are fighting back against the UK Tax Man’s enforcement of Fatca, a piece of US tax legislation, which they believe breaches data protection law. If they’re successful, consequences will ripple across the world.

Elsewhere we examine a branch of economics that seems to argue that a magic money tree could exist, if only politicians would believe in it (p30); we speak to the enfant terrible of Davos, historian Rutger Bregman (p12); get behind the wheel of the new Rolls-Royce Ghost (p54) and the updated Jaguar F-Type (p86); experience the very best of Lake Como (p92) and spend a quiet moment of reflection with the greenfingered Monty Don (p98).

I hope you enjoy the magazine. S

SUBSCRIBE to Spear’s — receive every issue of Spear’s magazine for only £33 (UK) a year Web: spearswms.com/subscribe Call: +44 (0)845 073 9607 Email: subscriptions@spearswms.com

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