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COVER STORY Photograph: Martin Poole Food styling: Kim Morphew Prop styling: Tony Hutchinson


Head of art direction

Food director

FOOD Cookery workflow editor

Junior food editor

FEATURES Associate editor Books editor (freelance) Beauty editor (freelance)

ART Art editor Picture editor

COPY Workflow director



Digital and social content lead

Social content editor


Print lead PUBLISHING Group publishing and client director Marketing manager Freelance circulation and trade marketing manager

ADVERTISING Head of commercial sales Acting advertising manager

Business manager New business manager Media agency manager Classified account executive

Regional sales

Chief promotions art director Project manager (freelance)

FINANCE Finance director


Helena Lang Cassie Eade Sarah Akhurst

Tamsin Burnett-Hall Abigail Spooner

Sarah Maber Kerry Fowler Jane Druker

Sarah Knight Elizabeth Wood

Christine Faughlin Tom Shepherd

Liz Stansfield Abbie Schofield

Elizabeth Knipe

Kirsten Price

Amelie Srikumar Vanya Bowman

Leeonna Mooney Lorraine Davies Noemie Cholmeley Ali Carter Anna Thompson Joana Qyli The Media Consultants (01423 569553) Mailynne Woolley Melissa North

Kay Olubayo

Michael Doukanaris


Twitter @sainsburysmag Instagram @sainsburysmag 020 7775 7775 (recipe queries) (subscriber queries) 0330 333 0188 (subscriber queries) To contact Sainsbury’s supermarkets rather than the magazine, visit or call 0800 636262


And welcome to your new-look Sainsbury’s magazine. The past year or so has changed so many things, and to reflect these changes the magazine team has taken a step back and thought long and hard about what you, our precious readers, might want from us going forward.

To start with, we’ve noticed a greater interest in health and wellbeing and how what we eat has a huge influence on both – in the short and long term. In addition, we’re thinking much more about the ways that we live, shop, eat and cook, and how our choices affect the planet. We want to waste less, shop sustainably and limit the amount of plastic we use and throw away. We have embraced all these important issues in your new-look magazine. Look out for the Living Well section, which kicks off on page 91 and has heaps of sustainable, mindful cooking tips and advice throughout the pages. We’re calling this new movement ‘conscious cooking’ – thinking mindfully about what you’re buying, what you’re cooking and why you are eating it. It might be for health benefits, it might be because you’re celebrating something really special or it could be because you feel it’s the right thing to do. Whatever it is, it’s because you’ve thought about it, and so have we! Do let us know what you think about our new approach by writing to us using the details on page 8.






The carbon impact of the paper used in this publication has been offset

This magazine is printed on paper using pulp from well-managed, certified forests. Colour origination by F1 Colour Ltd. All rights reserved. Reproduction, in part or in whole, without written permission of the publishers, is strictly prohibited. The views expressed in Sainsbury’s magazine are the responsibility of the publishers and do not necessarily reflect the views of any part of the Sainsbury’s Group of Companies. Availability of Sainsbury’s products may vary from store to store. The publishers cannot be held responsible for unsolicited manuscripts and artwork. © SevenC3 2021. All prices and availability correct at time of going to press, but may be subject to change.



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