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PROMOTIONAL FEATURE Finland welcomes Design Helsinki this summer The capital’s first dedicated B2B contemporary design event will take place 24-25 August HELSINKI ABOVE Helsinki’s Amos Rex museum (2018) by JKMM Architects FINLAND’S CAPITAL HELSINKI is a well-connected and vibrant seaside city with a reputation for producing highquality, conscious design. Renowned for its Nordic architectural innovation, the city also boasts the largest concentration of Art Nouveau buildings in Northern Europe, making it a major centre of architecture. Finnish design and architecture has made its mark on a global scale thanks to the likes of iconic designer Alvar Aalto as well as household-name brands including Artek and Marimekko. Since earning the accolade of World Design Capital in 2012, design has cemented a permanent place as one of Helsinki’s core functions – so it’s no surprise that so many high-profile design showrooms have taken up residency there. Over the past 10 years, Helsinki has become an internationally recognised City of Design, whose experience and expertise are held in high regard. 2022 marks the 10th anniversary since Helsinki was the World Design Capital, and it will suitably celebrate the IMAG E S / J E P P E S Ø R E N S E N I S M A N I K A H U M :
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PROMOTIONAL FEATURE LEFT Normann Copenhagen’s Bit Stool range BELOW Marimekko’s Gabriel Näkki blanket occasion with a series of events and citywide activities, including welcoming the capital’s first dedicated B2B contemporary design event, Design Helsinki. Taking place 24-25 August, Design Helsinki will highlight the profound influence that Nordic design and its commitment to sustainability has on the architecture and design industries, as well as provide a platform for international design professionals to meet with sought-after brands. Featuring an unmissable programme for design, the two-day event will bring the area to life under the summer sun with festivities to match. Immersive installations will line the streets, a curated exhibition will showcase the latest products, delectable food and drink partners will offer a variety of discounts and deals, a topical talks programme will highlight the industry’s most pressing issues, and much more. The fair will celebrate the area’s local design showrooms, which will welcome architects, designers, dealers, retailers and more through their doors with a jampacked programme of events. Showrooms Integral to the festival, the local showrooms that partner with Design Helsinki will provide a stimulating programme of events including talks, workshops, product launches and more. The vast range of showrooms dotted around the city-centre provides visitors an opportunity to explore some of the most inspiring design spaces that Helsinki has to offer with distinguished international brands such as Carl Hansen & Søn, Normann Copenhagen and Kvadrat all taking part, alongside major local names including Marimekko, Skanno and Nomart. Participating showrooms include high-end contract furniture brands, technical specialists and material manufacturers, each of which will contribute to a diverse range of activities, led by industry experts. Visitors will be able to attend a variety of showroom-based events and network in Helsinki’s creative heart. Finnish lifestyle design company Marimekko was founded in 1951 and is famed for its printed fabrics and unique identity. Two of the brand’s Helsinki showrooms will partner with Design Helsinki to showcase its original prints and colours as well as its range of interior products ranging from textiles to tableware. Iconic Danish brand Carl Hansen & Søn has been manufacturing furniture since 1908. With a showroom situated central to the festival map and adjacent to Esplanadi Park, visitors will be able to explore the brand’s latest range of timeless products. Founded in 1946, Skanno hosts highend Italian and French design brands across 700 sq m of showroom space within a neo-Renaissance palace on Erottajankatu 2. Home to more than 40 inspiring brands, visitors can get acquainted with the changing selection of furniture, lamps and materials.

PROMOTIONAL FEATURE

Finland welcomes Design Helsinki this summer The capital’s first dedicated B2B contemporary design event will take place 24-25 August

HELSINKI

ABOVE Helsinki’s Amos Rex museum (2018) by JKMM Architects

FINLAND’S CAPITAL HELSINKI is a well-connected and vibrant seaside city with a reputation for producing highquality, conscious design. Renowned for its Nordic architectural innovation, the city also boasts the largest concentration of Art Nouveau buildings in Northern Europe, making it a major centre of architecture. Finnish design and architecture has made its mark on a global scale thanks to the likes of iconic designer Alvar Aalto as well as household-name brands including Artek and Marimekko. Since earning the accolade of World Design Capital in 2012, design has cemented a permanent place as one of Helsinki’s core functions – so it’s no surprise that so many high-profile design showrooms have taken up residency there. Over the past 10 years, Helsinki has become an internationally recognised City of Design, whose experience and expertise are held in high regard.

2022 marks the 10th anniversary since Helsinki was the World Design Capital, and it will suitably celebrate the IMAG E S

/ J E P P E S Ø R E N S E N

I S M A N

I K A H U

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