London, 27th October 2022
Innovative Book Publishers Use Exact Editions’ New Book Marketing Tech: Reading Rooms for Books
Innovative publishers, including Manchester University Press, Edinburgh University Press, Granta, Hackett Publishing and Lund Humphries, are trialling the paid service of Reading Rooms for Books, Reading Rooms Pro, developed by digital publishing services provider Exact Editions.
Each title uploaded to Exact Editions’ new book marketing tech becomes a unique ISBN-focussed link to a fully-searchable and ad-free digital edition, which drives sales by linking back to a shop page of the publisher’s choice. Publishers and authors can reach larger audiences by distributing them in any digital context, including across websites, catalogues, social media and email marketing.
Reading Rooms Pro is a more advanced version of Exact Editions’ free service, ISBN Reading Rooms, which allows publishers to upload PDFs, specify a limited range of preview pages at the front and back of each book.
An example of a ISBN Reading Room link to ‘Classical Latin: An Introductory Course’, published by Hackett Publishing, can be found here: exacteditions.com/isbn/9781603842990
The extra Reading Rooms Pro features allow publishers to:1) Create searchable virtual collections of books 2) Track usage through Google Analytics 3) Decide which sections of the book to show as previews 4) Share time-limited access to books for inspection and review copies
The Reading Rooms Pro features facilitate extra marketing avenues, including: building digital book showcases for events, both in-person and virtual; promoting any section of the book digitally, whether that be the first few and last few pages, a whole chapter, or a selection of double page spreads; and sending inspection and review copies in a more sustainable and cost-efficient manner than sending print versions.
Daryl Rayner, Managing Director of Exact Editions, said: “We are proud to be arming publishers with a more sustainable and simple way of promoting digital editions and previews as part of their marketing strategies. The extra features included in Reading Rooms Pro enhance a marketing tool that is already powerful, widening the context in which it can be used.”
Anna Glazier, Head of Marketing at Edinburgh University Press, commented: “We were impressed with the user experience around the joint collections we’ve been involved in and we're keen to trial Reading Rooms in our own campaigns. So far we’ve created a hybrid bookshelf where conference delegates can browse in person at the event or online via Reading Rooms and we’ve made teaser reference content available via an email campaign. It’s great to be able to measure engagement directly from the collection.”