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Wed, 30 Apr 2014

Jazzwise app freely available at Cheltenham Jazz Festival, using ByPlace™ technology.

LONDON 30th April 2014

The British summer festival season will get under way with a bang when the Cheltenham Jazz Festival opens on Wednesday 30th April 2014. Running through until Monday 5th May, the festival will feature some of the biggest names in contemporary Jazz, across a number of venues in Cheltenham. As part of the festival experience, Official Festival jazz media partners Jazzwise, will be making their magazine freely available, by giving unfettered access to their iOS Newsstand app, throughout the various Cheltenham Jazz Festival locations for the entirety of the 6 day event.

Using the unique ByPlace™ technology of the Exact Editions digital publishing platform, the UK’s biggest selling and most influential monthly jazz magazine, Jazzwise, will give unlimited access to the Newsstand app for iPhone or iPad users across the 7 different venues that make up the Cheltenham festival. Whether in the cafe of the concert hall between shows, or waiting for a delayed friend, the complete app will be available easily and within seconds for any one who chooses. For the duration of the festival and within a hundred meter radius of any festival venue the complete Jazzwise app, will be available to iPad and iPhone users.

Jazz aficionados from across the world will descend on Cheltenham for the bank holiday weekend, and each one of them will be able to access an archive of Britain’s most influential jazz magazine, going back to the April 2008 issue, as well as the very latest May 2014 issue. The Exact Editions platform integrates a fully searchable archive of nearly a decade of reviews and news, with the unique geo location promotional tool making this app a great addition for Jazz loving festivalgoers.

Jon Newey, Publisher of Jazzwise said about the promotion: “At Jazzwise, we are delighted to be able to offer so many jazz enthusiasts the opportunity to properly experience our Newsstand app. The Cheltenham Jazz Festival is a brilliant event, and its great that we can directly interact with so many potential new readers.”

Daryl Rayner, Managing Director of Exact Editions said: “As the first company to put a magazine on newsstand, we are pleased our ByPlace technology is being used to help Jazzwise offer their app to such a high concentration of fans and potential subscribers. Festivalgoers, will love having such a magazine instantly at their fingertips.”

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