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London, 25th October 2010, Just My Type: A Book About Fonts is now available in the iTunes App Store as a book app for £7.99, published by Profile Books.
Simon Garfield meets the people behind typefaces and along the way learns why some fonts — like men — are from Mars and some are from Venus. From type on the high street and album covers to the print in our homes and offices, Garfield is the font of all types of knowledge.
The app was developed by Exact Editions, the London-based digital publishing company. Just My Type has fully searchable text, in-app purchasing and pageflow for easy navigation.
To see more features or to download, visit this link: http://bit.ly/JustMyTypeApp
Daryl Rayner, Managing Director at Exact Editions says that “the world of Caslon and Helvetica is really brought alive when reading Just My Type on an iPad.”
Rebecca Gray at Profile Books says “an app is the ideal showcase for this very visual book, particularly because Apple first introduced us to choosing our own fonts in 1984.”
Exact Editions is one of the leading pioneers of app development for publishers.Since 2005, Exact Editions has also been providing online digital editions of hundreds of titles to individuals and institutions world-wide from its office in London.
Just My Type is a book of stories about fonts. It examines how Helvetica and Comic Sans took over the world. It explains why we are still influenced by type choices made more than 500 years ago, and why the T in the Beatles logo is longer than the other letters. It profiles the great originators of type, from Baskerville to Zapf, as well as people like Neville Brody who threw out the rulebook. The book is about that pivotal moment when fonts left the world of Letraset and were loaded onto computers, and typefaces became something we realized we all have an opinion about. And beyond all this, the book reveals what may be the very best and worst fonts in the world — and what your choice of font says about you.
Profile was founded in 1996 to publish stimulating non-fiction in a wide range of fields, including history and current affairs, business and economics, science and biography, with a sprinkling of humour. We also publish all The Economist Books and have done so since we started.