LONDON 21st May 2014
Landmark Haymarket title, Management Today, is today launching an iOS Newsstand app for the first time. Having partnered with digital publishing platform providers, Exact Editions, the new Management Today app will be available to new and existing subscribers across the range of iOS mobile platforms. World renowned as one of the most influential business magazines, Management Today will prove a surefire hit will with business savvy iPad owners around the globe, able to pick up the magazine at any time, whether on a plane to Doha, or at a conference in Detroit.
Management Today has been a cornerstone title for Haymarket ever since its launch in 1966. From profiles of prominent business leaders, to features on emerging markets, via book reviews, the Management Today app offers an invaluable resource to business people around the world. App users will have access to an archive of back issues going back over 3 years, all of which is fully searchable and intelligently linked. A subscriber can now find that elusive interview or article at the tap of a button, while simultaneously being able to share each article via a number of social media outlets integrated into the new Management Today app.
The new Management Today app has Exact Editions unique ByPlace technology ready integrated into the app, giving Haymarket the opportunity to sell digital subscriptions to the magazine by location. Be it be a business school, a corporation, or an airline, the opportunity is there for Management Today to reach a vast number of users, with the new Newsstand app.
Daryl Rayner, Managing Director of Exact Editions said about the app launch: “We are delighted to be working with Haymarket to bring this highly respected title to the Newsstand. Management Today will appeal perfectly to the iPad owning demographic, and we foresee it being a roaring success in the Newsstand marketplace.”
Jamie Wilson, Publisher of Management Today said: “We are delighted to be partnering with Exact Editions to bring Management Today to Newsstand. Management Today has a global following, and we look forward to expanding this with this brand new iOS app.”