London, 12th December 2022
Warners Group Publications Adds Value To Membership Offerings With Fully-Searchable Digital Editions
Magazine publishers are increasingly launching membership packages to build a community around their titles. Specialist magazine publisher, Warners Group Publications, uses Exact Editions’ pioneering ‘White Labelling’ technology to add value to the memberships offered by their Railways, Art & Painting, Active Outdoor, and Creative Leisure portfolios with fully-searchable digital editions. These allow members unlimited access to publications’ archives as well as the latest issues, giving readers more opportunities to engage with each brand.
The Writers Online, Family Tree Plus, Your Dog, Your Cat, and Practical Fishkeeping memberships include digital access to the archives of each corresponding magazine, as well as exclusive member-only discounts, advice, and resources. The World of Railways Digital Plus and Painters Online memberships provide digital access to multiple titles, five magazine archives and two magazine archives respectively, engaging communities with wide-ranging content on their particular interest.
The unlimited web-based access, exclusively available to members, is enabled by Exact Editions’ ‘White Labelling’ service. The service enables Warners to directly manage the e-commerce for and access to their digital editions across 7 of their websites, maintaining control of digital sales and customer data.
For more information about Warners’ memberships, visit their websites here:
Steve Cole, Publisher: Railways at Warners Group Publications, said: “We’ve been using the Exact Editions ‘White Labelling’ option for a couple of years as a way of giving our digital members access to an archive of 750+ issues. It’s been a brilliant addition to our offering with members loving the ease of functionality and especially the search function.”
Collette Lloyd, Publisher & Head of Subscription Services at Warners Group Publications, said: “We launched the Writers Online membership this year, and we’re delighted to be able to offer over 110 issues of Writing Magazine as part of the package. The Exact Editions ‘White Labelling’ service made the process easy for us to integrate the digital archive into the membership.”
Daryl Rayner, Managing Director of Exact Editions, commented: “Exact Editions’ ‘White Labelling’ technology perfectly compliments the membership offerings that publishers are launching to develop a new revenue stream whilst engaging communities with their brand.”